WPA Conference Brochure — 2009 - (Page 6) CONFERENCEAGENDAIN-DEPTH Roberta Jacobs is currently Chief Marketing Officer of the Footwear Division, ENK International, the premier producer of apparel, accessories and footwear events. She has 20 years strategic planning and marketing experience in consumer product industries with such companies as Viacom, Sega, Mattel and Hewlett Packard. Roberta has also served on several boards of directors including Craigslist and Odwalla. Diane Stone, Chief Operating Officer, Footwear Division, ENK International, has 25 years of experience creating global market access solutions for customers. Her expertise in large trade and consumer shows, conferences and publishing serving specialized markets is renowned in the markets she has served. Previously, Diane was general manager of the Global Licensing Group at Advanstar Communications, Inc. Diane currently serves on the Board of Directors of the WPA. Jim Dooley-Green joined the Automobile Club of Southern California in 1995 as Postal Affairs, Circulation, and Distribution for Westways and Journey Publications. Jim specializes in address hygiene/quality, address sortation systems, periodicals class mail, intelligent mail, target mailing/segmentation, demographic analysis, and postal budgets. He is a member of the Board of Directors, Postal Customer Council/Santa Ana District, a voting member with the Audit Bureau of Circulations and an advisor to AAA clubs nationally concerning postal affairs. Lynne Mrachek is Vice President of Sales for RR Donnelley and brings over 23 years of experience in trade, B2B, short-and long-run consumer magazine manufacturing. Lynne joined RR Donnelley in 1985 as an electronic graphics sales representative, then magazine group sales representative focused on generating new business in the long-run consumer magazine market. In 1994, she was promoted to sales manager and helped launch the Specialized Publishing Services business unit. In January 1996 Lynne was elected Vice President. She is currently treasurer of the WPA Board of Directors and chairperson on the California Polytechnic State University Graphic Communication Advisory Board of Directors. Robert J. Lindsay is Director Postal Affairs and Business Development, RR Donnelley Logistics. His primary focus is in executive management of distribution services and postal customer support strategies. In addition, Robert is responsible for the improvement and development of new innovative technologies and approaches that will support the evolving requirements of the company and its customers. Prior to RR Donnelley, Robert was part of Perry Judd’s executive team since April 2003, where he managed their Distribution Technologies and Services group. PRINT. DIGITAL. EVENTS EXECUTIVE TX4 The Successful Media Publisher in Today’s Digital Environment Being a successful 21st century publisher means carefully transforming into a media company that delivers information and creates viable audiences through a variety of media sources. These include print and digital products, online services and face-to-face events and conferences. This executive session will explore and discuss: G How to assess the best media sources for your company G How to integrate your print products with your non-print products/services G Case histories of successful integrated media models G The next frontiers including mobile, online video and content aggregation Ralph Monti is President/CEO of Special Interest Media, Inc. and a leading expert in the magazine industry. His 25+ years of experience in specialty magazine publishing includes launching an international magazine as an entrepreneur and leading the successful turnaround of two consumer magazine companies. As an entrepreneur, corporate executive and accomplished author, he has successfully launched more than a dozen magazines in the B2B and consumer magazine industry. Ralph has broad international magazine publishing experience, having published in Europe for many years. Sponsored by THURSDAY, APRIL 23 G 1:30 – 3:00 PM SPEAKERS Emilia Doerr Cyndy Drummey Ron Epstein Nick Ferrari Norb Garrett Erik Gauger Keith Griffiths PRINT. DIGITAL MANUFACTURING TM5 Distribution Strategies and Using the Mail Channel Effectively USPS laws and mailing rules have changed and mail preparation and processing methods are changing to control rising costs. Learn what you need to stay competitive and control your postal expenses in the ever-changing world of distribution. This session will include new USPS structure and operating principles as defined by the new PAEA law, what publishers need to do and printer initiatives and compliance regarding USPS initiatives and supply-chain costs. Topics will include: G Mandatory (from practical sense) annual price increases by major mail class G Balancing cost efficiency and delivery performance standards G USPS labor component in the balancing equation G List hygiene/mandatory 'Move update" (i.e. NCOA) regs G Targeting through segmentation G Using IMB effectively G Co-Binding, Co-Mailing and Co-Palletization G New rate encouraged (mandatory) procedures for "mail shape" preparation and mail sorting, etc. G How do we deal with fuel costs (USPS versus Industry)? G Industry ROI to implement mandated changes AUDIENCE DEVELOPMENT TA6 Leveraging Your Customer Database for Future Brand Success Our brands are expanding like never before and as a result there is an increased demand to leverage our customer databases across multiple platforms. Knowing how to make your customer files work for you will be key to your brand’s future success. In this session you’ll learn best practices and proven strategies for smart database marketing. Topics include: G Best practices in data collection G Preference and permission management G Segmentation and targeting for best results G Cross-promoting and Lifecycle Email Marketing Carmel McDonagh, VP Audience Development, 1105 Media has been with the company over three years, overseeing a team that manages 19 print publications and dozens of e-newsletters. Before joining 1105 Media Inc., Carmel got her start in B2B circulation at Ziff Davis Media where she spent seven years managing the circulation of brands like eWEEK, Baseline and CIO Insight. CUSTOM MEDIA TC7 Custom Media 101 Ready to make more money? Custom media might be the answer. And the place to start is mining the many opportunities your current advertisers present. They're already spending advertising dollars with you, and they may have more money to spend. This informative presentation will discuss how to get more business from your existing clients: promotional materials, content services, CUSTOM MEDIA Continued on next page PRINT DIGITAL http://www.foliomag.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.