WPA Conference Brochure — 2009 - (Page 8) CONFERENCEAGENDAIN-DEPTH DIGITAL TG11 Using Social & Professional Networks to Build and Influence Your Audience Whether it's Facebook, LinkedIn, MySpace or WPAConnects, social and professional platforms are doing more than driving buzz – they are influencing audiences and driving purchasing decisions around the world. As social and professional networks grow, their power to shape consumer conversations and amplify word-of-mouth chatter is on the rise. Media companies can be leveraging these networks to grow audiences and expand brands. Topics include: G The basics of social and professional networks and how to jump in G Which one is right for your audience G The pros and cons of building your own G How to make networks a key part of your audience development plan G Using social networks to increase advertising revenue G Learn how to get started and be a powerful voice in this "influence economy" Lorrie Thomas is a Marketing Therapist who brings a wealth of online sales and marketing expertise. She teaches Web Marketing Applications and Search Engine Marketing Applications classes at UCSB Extension and UC Berkeley Extension. Lorrie was on the founding team at ValueClick Media and CallWave, Inc. She served as an internal Web marketing consultant to Affinity Group Inc., and as Web marketing director at ProHealth, Inc. Her expertise encompasses developing web marketing strategy, redesigning and optimizing websites, search engine marketing, affiliate marketing, selling and buying online advertising and educating students and businesses on a variety of web marketing-related topics. Emilia Doerr is an Account Manager with Lorrie Thomas Web Marketing, a California-based agency that helps make small to mid-size businesses big with the Web. She provides advisory, management and execution for results-driven strategies that marry the art and science of web marketing. With a background in journalism, she is passionate about using web marketing channels to help businesses tell and sell compelling stories. Her expertise includes website optimization, online public relations, blog strategy and social media marketing. EDITORIAL/DESIGN TED12 From Good to Great: Maggie Winners Share their Secrets Being a Maggie winner isn’t a matter of luck or a big budget. Developing a clear voice, knowing your unique position in the market, and having a deep understanding of the reader all contribute to excellence but what are the less tangible factors that result in award-winning work? This far-ranging discussion will be an interesting mix of philosophy and tactics. Learn from our panelists: G How to institutionalize a drive for excellence that garners recognition and awards G How to get the most out of winning or being a finalist, internally and externally G What are the Maggie judging criteria, who are the judges, and what is the process? G What are other award opportunities outside the WPA? G What tactics should you employ in selecting categories and entries that are more likely to be nominated? G What are special considerations in building award-winning websites? G Why a well-constructed and concise description of your mission and readership is critical to the judging process Keith Griffiths won his first Maggie 30 years ago and is a frequent Maggie judge. He co-founded a trade communications company 28 years ago that became a leader in its market with magazines, newsletters, books, conferences and online content. He currently serves as President of the RedFlash Group, a research and communications firm. Peg Moline is Editor-in-Chief of Fit Pregnancy and served as editorial director of Shape and fitness editor of Self. Under Peg’s direction, Fit Pregnancy has grown to an award-winning successful bi-monthly, with a circulation of a 500,000 readers. Widely recognized in the industry, she has been featured on many television shows including The Today Show, MSNBC, Oprah, Regis and Kathie Lee, Entertainment Tonight. Zuade Kaufman, a former reporter for the Westside Weekly (a Los Angeles Times publication) is co-founder of Truthdig, a Web magazine. The site provides expert coverage of current affairs from a progressive point of view and is the recipient of both Webby and Maggie awards. Beth Tomkiw is VP/Creative Director at McMurry, an editor, writer and marketing communications professional with more than 20 years experience. She provides leadership and creative vision to the company’s growing stable of custom media products, including The Ritz-Carlton magazine, CBS’ Watch!, Amtrak’s Arrive and Vim & Vigor. Under Beth’s creative direction, McMurry’s branded content programs have won more than 650 awards for editorial and design excellence, including a dozen Maggies. LAW TL13 Principles of Intellectual Property The law can be confusing. And ‘legal-speak’ often reads like a foreign language. This session will deal with this and address such topics as: G Clauses in contracts dealing with non-competition G Copyrights including work made for hire agreements, fair use and infringement G Internet and copyright laws including email issues and the Digital Millennium Copyright Act G Trademarks including protection of trade dress, characters, slogans and domain name disputes G Contracts including online agreements, online advertising, nondisclosure agreements G Defamation, privacy and publicity issues Ivan Hoffman is a prominent and well-respected publishing and intellectual property attorney, practicing for over 36 years. His website is filled with hundreds of articles about these and related topics. Ivan has taught about publishing and intellectual property law at UCLA Extension and other places throughout the country. MANUFACTURING TM14 How To Choose and Negotiate With Your Printer Today’s smart publishers consider their printer to be not only their primary vendor but also a potential marketing and operations partner. In this session you’ll discover practical insights and tips from publishing and print experts. Topics include: G Steps for choosing the best printer for your company G Marketing and cost-cutting services your printer should be offering G Negotiating strategies before signing/renewing a print contract G Effective cost cutting production ideas Dan Brenner, Vice President of Production for McMurry Inc has over 18 years of experience in the field of print project management for both the commercial printing industry and custom publishing fields. His expertise includes print and paper procurement, purchasing, vendor management and relations, production staff management, workflow development, implementation and measurement as well as background in quality control standards and practices. Dan has held past positions with Quad/Graphics, as well as McMurry. HOW TO CHOOSE Continued on next page DIGITAL PRINT. DIGITAL SPEAKERS Rieva Lesonsky Robert Lindsay Campion Primm Jason Martin Carmel McDonagh Brad McDonald PRINT PRINT. DIGITAL
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