WPA Conference Brochure — 2009 - (Page 9) CONFERENCEAGENDAIN-DEPTH Dan Weber is currently Vice President of Sales at Publishers Press, a position he has held for 16 years. He oversees direct sales, marketing and estimating, and prior to this position was in customer service and quality control. Moderator: Ralph Monti, President/CEO of Special Interest Media, Inc. Sponsored by journals. She is instrumental in launching new web products, developing online features, web-publishing systems, and maintaining content quality on SAGE platforms. Erik Gauger is a Web Marketing Consultant based in Portland, OR. He believes in promoting the strength of editorial as the most compelling means to increasing web traffic. He works with law firms, banks, online retailers, the film industry and publishers to increase traffic and help accomplish online goals. Moderator: Brad Stauffer, President/Publisher, Stauffer Media DESIGN FD15 Hot Trends & Economical Redesigns You want fresh ideas, a look that’s unique, and you want it all without breaking the bank. Keeping up with the latest in magazine design without destroying your budget is no easy feat in today’s marketplace. This session will offer the help you seek. Topics include: • New trends in magazine design • Big ideas, small budgets • Integrating print and online design • Tips and techniques to freshen your covers • Stock elements: to use or not to use Linda Cobb is Creative Director for a multitude of clients including: The Recording Academy (Grammy magazine), Warner Bros. Records, Capitol Records, MGM Studio, AEG Live, ESPN, Heal The Bay, Habitat For Humanity, Syndrome + GTO Skateboards, Rhino Records, Hollywood Records, Interscope Records, City Of Hope and Giant Bicycles. After stints at Warner Bros. Records and Capitol Records she brought her style to publications, packaging, advertising and branding with Bumpercrop Design, started in 1999. Shaun Bernadou is a Senior Art Director at Bike Magazine, a division of Source Interlink Media, based in Orange County, CA. She has been a graphic designer in publishing since 1989. In her early days at Surfer magazine, she worked under Creative Director David Carson to help produce his awardwinning magazine, Beach Culture. A four-time Maggie award finalist, her work has been featured in Print's Regional Design Annual. DIGITAL FG16 Publishing 2.0: What Does it All Mean? Web 2.0 has catapulted publishing to the next level. What do the latest web trends and tools mean for online publishing? What is the role of unique editorial content in the face of increasing demands for user- and advertiser-generated content? Some publishers are beginning to create a mix of content to best drive traffic and build revenue. Do cutting-edge interactive capabilities and dominate web ads now win out over professionally produced content? What does this mean for your website? Get all the latest data and best practices about online publishing in today’s competitive environment. Our panel of online publishers will cover: G Finding the right content balance for your website G How to drive user-generated content G Using metrics and feedback to improve your content G The rules around advertiser-generated content G Content management system tips Lettie Conrad, Online Publishing Manager at SAGE Publications, has a decade of experience as a journalist and director of publications for a think tank in Washington, DC. At SAGE Lettie oversees daily online operations for the company’s content platforms, hosting reference materials in a wide range of disciplines and an international suite of more than 500 academic and professional EDITORIAL FE17 Doing More With Less As publishing companies consolidate, employees are being asked to do more – often in areas in which they are not prepared. Editorial crosses over into Marketing and even Sales. You can make this work, but there are clear do’s and don’ts. This session will cover the aftershock of a consolidation or downsizing and discuss: G Motivating and training employees G Getting the most out of a variety of working situations, G Numerous tips on how to make the short-term and long-term successful Ron Epstein is Director of Controlled Circulation Publications for SAGE Publications. He has hired countless freelancers over the years, and allowed employees to work remotely, with some success and some failures. He is the current vice president of the WPA Board of Directors. Rieva Lesonsky is the CEO of SMB Connects, a provider of information, data, decision support tools and research for and about America's small and midsize businesses (SMBs). Prior to co-founding SMB Connects, Rieva was editorial director of Entrepreneur Magazine. She has appeared on numerous television programs, including Good Morning America, the Today Show and Oprah, wrote the bestselling book Start Your Own Business, and has coauthored several other books about small business and entrepreneurship. She currently is a contributing writer and blogger at Microsoft Small Business, myofficelivecommunity.com, BizWomen.com and is an editor-at-large at AllBusiness.com. Fred Petrovsky is President of Custom Media for McMurry, a Phoenix-based marketing communications firm. Fred is an acknowledged national leader in custom publishing and a founding member of the Custom Publishing Council. Fred runs McMurry's custom publishing and media division and also serves on the WPA Board of Directors. FINANCE FF18 Financial Management for Publishers If you need insight into the basic financial concepts crucial to media operations, this seminar will provide it all. Geared for management personnel, including circulation, editorial, advertising, production, administration and finance departments. This session will include: G Review of significant accounting principles and key concepts that apply to media operations and your department G Review and explanation of an industry chart of accounts G Operational overview of balance sheet and income statements G Key industry statistics to help measure operating performance G The budgeting process, budget model and cash versus accrual budgets G Service departments and allocation methods G Financial and tax rules dealing with subscriptions, newsstand, advertising websites and intangibles FINANCE Continued on next page FRIDAY, APRIL 24 G 8:30 – 11:30 AM PRINT. DIGITAL DIGITAL SPEAKERS Ann Marie Miller Peg Moline Lynne Mrachek Christine Oldenbrook Fred Petrovsky Jon Rognerud PRINT. DIGITAL. EVENTS PRINT. DIGITAL http://www.quebecorworld.com http://www.myofficelivecommunity.com http://www.BizWomen.com http://www.AllBusiness.com
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