Winston-Salem Business Magazine - October 2007 - (Page 37) Winston-Salem Based Company Creates Shoppable Video Company is First to Allow Consumers to Purchase Products Directly from Online or Mobile Video Content WINSTON-SALEM based company GET Interactive has announced the development of a new advertising platform that for the first time delivers a real-time consumer shopping experience directly into any video content on the Web or in a mobile environment. “GET Interactive was founded with the vision of revolutionizing advertising by making all video content shopp-able, any time, any place,” said Frederick (Rick) Harrison, CEO and founder of GET Interactive. “Our new advertising platform works with existing methods of content distribution to connect audiences with the brands and the products they are interested in, seamlessly, cost-effectively and in real-time.” Entertainment companies are struggling to find new sources of revenue as the increasing popularity of DVRs is beginning to kill off the 30second advertising spot and distribution channels continue to fragment. Additionally, while traditional product placement in film, television and music videos remains a strong source of revenue, it disrupts the creative process and can detract from the finished product. Brand advertisers are desperate for new advertising opportunities that are targeted, measurable and costeffective. GET Interac-tive’s pa t e n t - p e n d i n g advertising model is designed to solve these problems while giving consumers the ability to more easily identify and shop the products they want. For brands, GET Interactive delivers the ultimate in targeted advertising by allowing consumers to immediately identify and purchase products in content they have already chosen to view. The GET Interactive solution also delivers brand advertisers detailed reporting metrics to quantify the effectiveness of the product or brand placement and more effectively direct future campaigns toward ever more specific demographics. The GET Interactive platform generates new revenue for all content providers, online/mobile publishers and service providers through shared click-thru profits. The platform is designed to integrate seamlessly with existing methods of content distribution so it does not require extra implementation or operational costs. Additionally, GET Interactive is easily enabled without interfering with the creative, distribution or publishing process or the viewing experience. The company’s advertising model can currently be seen on the Website of Paramount Pictures’ Freedom Writers, 2007 film starring Academy Award® winner Hilary Swank. The company is currently in discussions with Interscope, Geffen and A&M Records which are part of the Universal Music Group and will announce new partnerships and “GET Interactive was founded with the vision of revolutionizing advertising by making all video content shoppable, any time, any place” The company is working with brand advertisers and content producers to enable the identification of products in video content and provide audiences with the opportunity to purchase products directly from that content, without disrupting the viewing experience. WINSTON-SALEM BUSINESS | 37
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