Winston-Salem Business Magazine - October 2007 - (Page 38) new shoppable content in the second quarter of 2007. How it Works GET Interactive partners with entertainment companies to identify products in their content. Upon completion of the identification process GET Interactive contacts the brands featured in the content to determine if they wish to participate and make their products identifiable and shoppable to consumers. GET Interactive’s platform integrates into any website or mobile device without downloading any software or registering with a thirdparty site. While watching video on the Internet or on a mobile phone, consumers can browse through still images of the content by clicking on the “GET Stuff NowTM” button. Without interrupting the content being viewed, a new browser window displays still images from the content featuring brands and products identified with the “GET Shop SpotTM” Consumers simply move their mouse over the GET Shop Spot which launches a product panel including a link to a point of purchase. About GET Interactive GET Interactive’s patent-pending advertising platform delivers a realtime consumer shopping experience directly into any video content on the Web or in a mobile environment. The company works with brand advertisers and content producers to enable the identification of products in video content and provide audiences with the opportunity to purchase products directly, without disrupting the viewing experience. GET Interactive provides brands with the ultimate in targeted advertising while giving content producers and Web publishers new revenue streams. The company is headquartered in Winston-Salem, NC, with additional offices in Los Angeles, New York City and Tampa Bay. Find more information on the Web at: www.getinteractive.tv. GET Interactive provides brands with the ultimate in targeted advertising while giving content producers and Web publishers new revenue streams. GET Interactive’s patentpending advertising platform delivers a realtime consumer shopping experience directly into any video content on the Web or in a mobile environment. 38 OCTOBER 2007 http://www.IvyArch.com http://www.getinteractive.tv http://www.saloncabelo.com http://www.saloncabelo.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.