Winston-Salem Business Magazine - April 2008 - (Page 6)

I felt like I was in a Star Trek episode. You know, the one where Bones scans Captain Kirk with a wand and within minutes can determine everything that is physically wrong with him. The wand technology isn’t here yet but don’t be too quick to count it only as science fiction. After spending time recently with Josh Tan and Dr. Kerry Link at the Center for Biomolecular Imaging at the Wake Forest School of Medicine learning more about the incredible advancements they are having involving 3-D and 4D imaging, I can certainly see this scanning technology moving to a wand in our future. Be sure to read more about the revolutionary new equipment and techniques that are broadening the medical landscape on page 10. The camera icon at the bottom of the page will take you to some incredible video as well. In March, The Better Business Bureau held its second annual Marketplace Ethics Awards to recognize the local companies that are “doing the right thing”. This is an award ceremony that I can really get excited about because so many times all we hear about is what these businesses are doing wrong. In fact, it seems that if there isn’t a scandal involved, then it just isn’t worth the rest of the community knowing about. It was so refreshing to see companies who work hard to do the right thing and do business ethically be recognized by the business community. Congratulations to the winners and honorable mentions! Read more on page 16. Speaking of the BBB, another new program president and CEO David Dalrymple has implemented is the Education Alliance Foundation. Not only will it evaluate charities locally, but it will also focus heavily on student ethics in education. Dave Van Pelt was recently promoted to head up the program as the executive director. We caught up with him to learn more about this new and important foundation. Read more about it on page 17. I would like to personally congratulate Bill Cook and all his hard working employees at Piedmont Sheet Metal as they celebrate 80 years of doing business in WinstonSalem this year. It was quite special to learn more about Bill, how he started with the company when he as just 17 years old and how he eventually came to buy the company years later. Read more about Bill and Piedmont Sheet Metal on page 22. Finally, we are so pleased to hear from so many of you who are enjoying Winston-Salem’s very own digital business magazine. We thank you for your positive comments, ideas, and suggestions and hope you will find the magazine getting better and better with each issue. As always, if there is something you think we should know about or cover in the magazine, please do not hesitate to contact us at 336-749-8837. Best Regards Editor Send Winston-Salem Business & Lifestyle Magazine to a friend If you know of a friend or business colleague that would enjoy reading Winston-Salem Business & Lifestyle Magazine, forward them a link to the magazine. On the toolbar at the top of the digital magazine page - select “Tools” and then “Send”. Fill in the email address and submit. 6 APRIL 2008

Table of Contents Feed for the Digital Edition of Winston-Salem Business Magazine - April 2008

Winston-Salem Business Magazine - April 2008 Contents Wake Forest University Smitty's Notes BBB Marketplace Ethics Awards Better Business Bureau A Winning Market Strategy ENFO Solutions Serving Winston-Salem for 80 Years Business Bites Money Matters Intelligent Communities Smart Marketing Local Business Calendar

Winston-Salem Business Magazine - April 2008

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