Cenegenics Physician Training 2008

• Diagnostics – lab panel, bone density, body fat, cognitive testing, strength testing, etc. Staffing – qualification, Internetbased recruiting/hiring resources Creating a 6- to 7-hour Executive Health Evaluation – -hour physician consultation, 1.5 hour exercise/nutrition consultation, 30-minute cognitive testing, 30minute nutritional DVD, 30-minute program, review and close Marketing materials – brochures, business cards, Website with visitor registration, article reprints, DVD Know the prospective patient profile – male (age 0-69) makes up 90%, typically business owners, executives, professionals and their families, unlike general healthcare, where females bring in the men Generating prospective patient leads – advertising, networking, events, acquisition cost per lead • • • Closing Executive Health Evaluation sales – including physician time requirements, phone calls, emails, one-onone meetings, close rates, acquisition cost per evaluation Patient pricing – Executive Health Evaluation and quarterly professional fees Pricing – physician/ corporate/couple Tax deductible – no insurance Physician capacity – recognizing the 5-year time investment Advertising expense and overhead Maintaining full capacity – attrition rates, program close rates AMM revenue model Variable expenses – baseline labs/blood draws, exercise and nutrition consultations by an independent contractor, cognitive testing, credit card fees Fixed expenses – advertising costs per Executive Health Evaluation, nonphysician payroll costs, shared office space, malpractice and miscellaneous expenses Legal issues – hGH for deficient adults, legal vs. illegal hGH, risks when physicians profit from lab services or prescription drugs, Medicare issues, illegal/ counterfeit products, FDA warnings, NY Times article on counterfeits, Internet drugs from overseas, anti-aging products facing congressional scrutiny Initial steps – setting up shared office, staffing, initial advertising campaigns, closing and completing Executive Health Evaluations and AMM programs Outcome Objectives After completing this module, the physician will be able to . . . • • • • • • • • • Determine the appropriate location for the practice, from spacing to décor Staff the practice appropriately, cost-effectively Understand timing requirements of an Executive Health Evaluation Market successfully, from target patient demographic to advertising materials Plan advertising, variable, fixed and other expenses correctly Grasp the tax deductible aspect and the AMM revenue module Know the legal issues surrounding AMM and work within FDA guidelines Price fees appropriately Build an AMM practice, from the ground up • • • • • • • • • • • “Great course—allowed for a huge amount of time for learning in a very relaxed environment.” “I have met few physicians with better rapport and ethical standards.” “Well organized with valuable information.” • • Attendee Evaluations Evaluation scores compiled from previous attendees: With .0 as the highest possible score, this module was rated 3.9 on average. • www.cenegenicsfoundation.org 11 http://www.cenegenicsfoundation.org

Table of Contents Feed for the Digital Edition of Cenegenics Physician Training 2008

Beyond Medical Excellence Accreditation The Joint Sponsors Aging: Signs & Symptoms Extending Health Span Interactive Hormones Age Management Medicine: Patient Benefits Age Management Medicine: Your Benefits Valued Training PART 1 - Module 1: Introduction to Age Management Medicine PART 1 - Module 2: Clinical Training PART 2 - Physician Training in Age Management Medicin Faculty Training Location Hotel Transportation Physician Training & Certification: Registration/Information Request

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