WSTA Ticker - May/June 2008 - (Page 20) By Robert Mitchell Hoot networks are critical to most businesses in the financial sector. These networks link hundreds or thousands of users around the world and provide real-time access to market data and analysis as well as shout down capability between groups of users. This could be inter-office or even interorganization. compelling reasons to move to a VoIP solution, which can also help meet stringent compliance regulations. To put this in perspective, a large financial institution has 300 offices throughout the world and currently spends over $2 million annually on its leased line infrastructure. Adding a new office to this infrastructure costs $45,000 up front and also Supporting these global hoot networks is a large increases the annual recurring costs. Meanwhile, amount of leased line infrastructure costing the global MPLS data network is only about 15% thousands or millions of dollars each year. While utilized and can easily handle the traffic of 20 hoot leased lines are a tried and true technology, they networks. The firm are becoming cost explores all options and prohibitive. Customers are decides on a softwarelooking for alternative ways based application that to keep their hoot networks is fast becoming an accepted meets all of its security live while driving down needs. In addition, this operating costs. standard in the financial sector where application also lets the firm keep its existing Voice over IP (VoIP) is a analog-based circuits have long been turrets and other logical, proven choice to the incumbent technology. devices. This application replace leased lines. Many costs $1.5 million. large banks and institutions have spent a considerable The ROI implications are amount of money installing clear and the firm has implemented a solution that world-class data networks. These data networks allows it to expand with ease. This solution also can be leveraged to carry hoot audio throughout provides hoot access to back office users or remote the organization, thus eliminating the leased line office users who were originally priced out of the infrastructure and their accompanying high hoot network by the cost of the turret system or recurring costs. leased lines. Because the IP network already reaches all of these offices, there are no additional VoIP allows an institution to reach its large, costs to add these users (except for possibly a small corporate offices as well as its local, remote offices software license fee). that may only have one or two employees. The costs of deploying and maintaining a leased line VoIP is fast becoming an accepted standard in the infrastructure to 500+ offices is massive compared financial sector where analog-based circuits have to the data network that already exists. long been the incumbent technology. VoIP is transforming the market, reducing costs and A VoIP solution can also provide many other providing additional features and services benefits beyond the cost savings of replacing the unavailable with analog-based systems. leased line infrastructure. Some of these benefits include the ability to see who is actively speaking Robert Mitchell is Market & Technology Specialist on the hoot, seeing who is available on a particular at Twisted Pair Solutions, 206-812-2360; hoot to take a trade, having logs of who was logged email: rob.mitchell@twistpair.com; onto a particular hoot during a given period and web: www.twistpair.com. having SNMP traps generated if an error occurs on the hoot network. These additional features offer VoIP WSTA® Ticker - May/June 2008 20 http://www.twistpair.com
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