Ticker - September/October 2008 - (Page 12)

Continued from page 11 the expected operations like spell checking and perhaps synonym expansion (e.g. add “retirement account”, “IRA”, “Roth IRA”, “401K”, etc.), but the real power and potential for User Interaction Management is in combining more sophisticated search services for handling queries and results within a framework that can be easily manipulated. The Business Implications of User Interaction Management User Interaction Management technology combines best-of-breed search services within a framework for rapid integration and customization. This creates new opportunities for application developers, business managers, and even end users to take unprecedented control of the overall experience. Figure 2 is an example of a graphical environment for orchestrating a variety of search services into a user interaction paradigm. Figure 2: A Graphical Workflow for Search-driven Interaction Management Application developers can use intuitive graphical tools to configure and control user interactions; speeding deployment times while also optimizing the end user’s experience. Business managers looking to monetize search using contextual ads can tightly control the context for ad serving, even incorporating external context information like user profile data or business rules. Finally end users can select from predefined interaction flows and customize their experience to reflect their personal preferences. For large corporate IT centers deploying enterprise search in a shared services model, User Interaction Management represents technologies that will empower lines of business within the organization to create their own experiences without placing additional burden on the central IT staff. Companies monetizing search on public facing sites can roll out new features more quickly, create more compelling end user experiences, and develop new monetization models virtually “on-the-fly”. The results for businesses are delighted users, increased revenue, and increased productivity. Nathan Treloar is the Senior Vice President of Technology at FAST, A Microsoft® Subsidiary. He can be reached via email at nate.treloar@fastsearch.com. For more information, please contact Elena Filimonova at 646-792-0230; email: elena.filimonova@fastsearch.com; web: www.fastsearch.com. Figure 2 Company InfoLive IsUrl default Extract Company Name Gartner Input IsUrl Merge Stream Company Info Intranet Company Output Merge Company Info Hoover Industy Info Intranet MineFor Persons MineFor Industry WSTA® Ticker - September/October 2008 12 http://www.fastsearch.com

Table of Contents Feed for the Digital Edition of Ticker - September/October 2008

Ticker - September/October 2008 Contents What's New: Companies, Products & Services ROI-Rich Intelligent Agents Automate Data Mining & Analysis for Financial Services Search Driven User Interaction Management: Orchestrating User Experience

Ticker - September/October 2008

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