Tanworld Franchise Brochure - (Page 12) TANWORLD® provides Franchise Partners with the tools necessary to promote the “Responsible Tan” educational initiative. Marketing that breaks through the clutter and drives traffic. Through TANWORLD’S® “Responsible Tan” educational initiative we are determined to educate the tanning public on the many benefits of responsible tanning. Tanworld strongly supports the regulations set by the United States and Canadian governments to reduce the risk of over exposure. Tanning in the controlled environment of professional facilities like TANWORLD® minimizes that risk. TANWORLD® provides trend-setting marketing tools to its Franchise Partners including: • a customer-centric retail price model featuring multi-tiered electronic membership • customizable opt-in email campaigns • Franchise Partner websites • store locators • customizable templates for radio, print and direct mail ad campaigns • “Quarterly Theme Campaign” in-store marketing program Our competitive membership-based pricing leads to long-term customer retention.
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