Raw 04 - December 2008 - (Page 53)

ALEXANDER DAVIS RAW Current Client List: B2B publications are much more targeted and actually might be seen by the person you are trying to impress and because of this tend to be more expensive ¬ but worth it! Directories, Yellow pages, Thompson, Yell. com, Google etc. Help, where to start then there is the minefield of local radio, TV and websites. If you¹re a plumber or electrician then listings are necessary, but for the rest of us it is the place for copier sales trainees to get our number from. If you are selling goods then a website can be a great asset, and they make nice window dressing if done well, but often they are there just because somebody thought that it would good idea to have one because they can.This is where advertising agencies come in; our job is to try and make your money go that bit further and guide you in the right direction. Apart from design production costs we earn our keep from the media where we place your advertising. This commission is usually 10% and deducted from the invoices sent to us by the media. For this we fight your corner, getting the best position on the best page, usually at a lower rate than if you went direct, then afterwards we sort out the problems when the advert has been put in upside down, or on the sex line pageSit happens! Alexander-Davis Associates are based south of Cambridge been in business since 1982. We have worked with some of the country¹s leading companies and organisations including the world¹s largest animal heath business and the odd Stately home. Most of our current clients have been with A-D for over 10 years and two have been with us since the agency¹s conception. Why am I still in advertising and design after 30 years? Because I love it. It¹s certainly not the money, only the top 10% of the industry makes decent money, the rest of us monkeys do it for love and the government ¬ well it seems that way at times. There¹s nothing better than seeing a well designed advert you have done in print or getting praised by a client because you have turned a visual from the back of a fag packet into a leaflet that does the business. Alexander-Davis Associates provides a start-up package for new businesses from £350.00 for a basic pack of logo and stationary design, upwards to £600.00, which includes producing electronic artwork for a 6-page DL leaflet. Photography, illustrations, copywriting, and print not included but can be quoted for. But the sky¹s the limit •Brookfield Recruitment •Brookfield Veterinary Recruitment •Country Land & Business Association •Dr. P M Schofield Consultant Cardiologist •Finance & Leasing Association •Greenwood Classic & Performance Shows •Hamptons Catering •Italia nel mondo •Knebworth House, Gardens, Park, & •Dinosaur Trail •Malta Freeport •Merial Animal Heath Limited •NHP/Bestseller Ltd •Oliver James Radley, Opticians •Pelmark Ltd. •Sicilian Experience •Stratiformis Systems •St Christopher¹s Hospice, Sydenham •St Stephen¹s Club, London •Veterinary Marketing Association •WKH Financial Services & Chartered Accounts •Woodward Classic Shows Tel: 0870 777 6370 Fax: 0870 777 6368 Email: mail@alexander-davis.co.uk www.alexander-davis.co.uk millionimpossible.com 53 http://www.alexander-davis.co.uk http://www.alexander-davis.co.uk http://www.millionimpossible.com

Table of Contents Feed for the Digital Edition of Raw 04 - December 2008

Raw 04 - December 2008 Contents Imran Hakim Linda Klassen Brown Bradley Chapman Heidi Weir Colin Stroud Emma Thompson Raw Business Have a Care JPR Mortages TLB Events Alexander Davis

Raw 04 - December 2008

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