Raw 04 - December 2008 - (Page 67)

D&A MeDiA RAW were promised it. The poorer the service people have experienced elsewhere, particularly if it is within your new business industry, the greater the impact when you ‘Mean what you Say’. Answer calls/emails promptly. Call people back when you have promised. Get that quote over at the exact time that you promised. Arrive on Time. Deliver on Time. Never make excuses for not adhering to the above, i.e. that you were stuck in traffic, or had a busy day, it is not your customers problem, they came to you to assist them. Delight your customer and they will be sure to come back to you. STAY POSITIVE You cannot win every sale, and you cannot take it personally, it’s the client’s choice, and sometimes they may just not see the value of working with you. It is simple maths, the more opportunities, leads, prospects, shoppers that you have, the more business you will win. Always be gracious in defeat, as often the competitor won’t delight the client, and you will be there waiting to assist them at the next opportunity. I have even found in the past that the client I lost in the first opportunity turned out to be one of the biggest buyers of the year because of the relationship we started when I lost the first sale. (The client can really feel at this stage that you are not just a hungry salesperson but someone who is interested in their plans and how you can assist them). STAY IN TOUCH Most salespeople focus their attentions on the client until the time of the purchase. Why? If your client has built a relationship with you, they have invested time in you as you have with them, so continue to build on your new relationship, it is easier than making new ones (although both are important). Many of our clients that we have delighted, have then recommend us to others. Don’t be afraid to ask for testimonials, and if you can mention them to others. All of these ways of generating new clients are free which can only benefit your growth. MAKE INFORMED DECISIONS Don’t be afraid to try new innovative ways of marketing, and measure and test each way. Recommendations are the cheapest and most effective ways of generating new clients however there are many other ways to advertise. The best people to ask are the prospective clients. If you have a target audience, do some market research, this doesn’t have to be in-depth or expensive, you can start by simply asking people within your audience where they would look for your product or service, whether it be on a website, a search engine, a magazine etc. You can then start to build a picture of where it is best to spend your money. Don’t just advertise where you competitors are advertising, they may not be as smart as you! I didn’t raise D&A Media to where it is today just by following suit like everyone else. STAY FOCUSED Your business is a journey, and your plans may need to adapt and change as your company grows, but always keep in mind what you were looking to achieve in the beginning. Your decisions and actions should reflect these goals. ENJOY IT When running your own business, your rewards will be a mirror of your actions. It may take time, hard work and smart decisions, but if you think of how many successful people you know in business, you can guarantee that a high percentage of them are positive, happy people who enjoy what they do. I chose to create D&A Media and go on this fantastic journey because something about it was right for me. VALUE FOR MONEY When I started D&A Media 15 years ago, I had to learn quickly about the kind of equipment we needed to run an efficient business, for this reason and for all of the above reasons, we feel that we are ideally placed to offer you a fantastic return on your investment when you purchase your office systems from us. If you are just starting out, or if you have outgrown the systems that were once ideal for you call us, and we will assist you with your: • Large format screens, projectors and audio systems for reception or meeting rooms. • Computer systems and Laptops suited to your work needs. • Digital signage displays to inform staff and advertise to clients. • Document systems to securely manage your files. • Interactive solutions for presentations. • Multifunction devices (Copy, Scan, Fax, Print) to increase ease and efficiency. • VoIP Phones for £9 Per Month. I’d like to thank you for your time, and I wish you every success. I look forward to hearing from you on 01268 798000 or Email your Enquiries to: mi@damedia.co.uk and please quote reference ‘Million’. Yours sincerely, Michael Green, MD of D&A Media Ltd D&A Media Tel: 01268 798000 email: mi@damedia.co.uk www.damedia.co.uk millionimpossible.com 67 http://www.damedia.co.uk http://www.millionimpossible.com

Table of Contents Feed for the Digital Edition of Raw 04 - December 2008

Raw 04 - December 2008 Contents Imran Hakim Linda Klassen Brown Bradley Chapman Heidi Weir Colin Stroud Emma Thompson Raw Business Have a Care JPR Mortages TLB Events Alexander Davis

Raw 04 - December 2008

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