Raw 03 - November 2008 - (Page 27)

Consider these services: 7 tasks you can apply to get better results! http://www.freepressreleases.co.uk/ http://www.prleap.com/ http://www.prweb.com (US based, but worth doing for SE penetration alone) 6. Consider a Business Blog Google love blogs! Their SE spiders hang around them because they know they’ll be regular bakery fresh new content served up. The engines behind blogs are RSS feeds which carry the content, whether it is text, rich media and can be syndicated out by a variety of means. Via RSS feed to RSS directories and remote content sites. Every time you publish a post it will syndicate out across your network and pull in readers, prospects and ultimately, customers. 4. Incoming Links Google sees quality one-way back links to your website as an indicator of its importance. Notice the word ‘quality’. Google gives every webpage a page rank (http://toolbar.google.com) between 0 and 10, Ten being better than zero. Links pointing to your website from another with a high page rank will carry a lot more weight and hence the Google juice will rub off on your site. So any links from ‘authority’ sites such as high ranking business directories and other search engines, .org or .gov domains or any site that is popular in your marketplace. Avoid general link farms and websites that have no relation to your market – Sites about fishing that link to your gardening site will do you no good at all. 7. Remote Content. Another way to get back links and search result coverage is to publish snippets of content relating to your business industry with links back to your website on remote content sites or satellite sites using your targeted keyword phrases. There are hundreds of sites popping up all over the web, but the ones you want to focus on are the ones Google like. Here are just a few: http://www.facebook.com http://www.youtube.com http://www.blogger.com Sites about fishing that link to your gardening site will do you no good at all 5. Google Universal Search. Google recently updated their search engine display so that now all of their different database results are included in the main search results. Let’s look at Google’s previous “vertical search” model. Until recently, if you went to Google and searched for "blue hats" you'd get a list of websites that sold, discussed or manufactured blue hats. If you wanted images of blue hats you could have gone to the “Images” search directory and found pictures of blue hats. If you wanted news stories you’d go to the “news” directory. the same search process could be employed for blogs, videos, maps, etc. The problem was no one was using these other databases. Images should be named descriptively to ensure they appear in the main search results to help visitors 'stumble' across your website. For example 'bluehat.jpg'. You can also layout these pictures near your tags which will add extra weight. Images should be a larger than icon type images, as these aren’t valued so much, along with tidy aspect ratios such as 200x300, 375x500 etc. News is great link bait for Google. Think along the lines of creating stories around your business. Online press releases provide the perfect outlet for this information and can filter through to Google News, Google Search, Yahoo!, MSN and others. There a so many things you can do to improve your ranking in Google it might seem overwhelming! Focus on one stage at a time and work with your web design and marketing people on a structured plan. There are always going to be tricks and secrets to get around the search engines and they always catch up eventually and change the rules. There are two things you can do that will never change: provide high quality and relevant content, whether on your own site or satellite sites and try to appeal to real people – not search engines, because that’s who is going to be deciding whether to trust you or not. We run through the process in more detail (see our report details below) in our new report Killer Google Tactics “ http://www.squidoo.com http://www.shoutwire.com http://www.propeller.com For the complete report on ‘Dominating Google’ packed with no fluff strategies and resources that you can implement immediately visit: www.code9.co.uk/seo millionimpossible.com “ 27 http://www.freepressreleases.co.uk/ http://www.prleap.com/ http://www.prweb.com http://toolbar.google.com http://www.squidoo.com http://www.facebook.com http://www.shoutwire.com http://www.youtube.com http://www.propeller.com http://www.blogger.com http://www.code9.co.uk/seo http://www.millionimpossible.com

Table of Contents Feed for the Digital Edition of Raw 03 - November 2008

Raw 03 - November 2008 Contents Bradley Chapman Rachael Elnaugh Linda Klassen-Brown Heidi Weir Mark Asquith Emma Thompson Chris Wright

Raw 03 - November 2008

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