Raw 03 - November 2008 - (Page 47) THE DESIGN LOFT RAW understand what they need and that you can offer the product or service to meet their requirements. But, your prospect will undoubtedly walk out of your shop and head straight to your rivals purely to see if they can offer the same products or services cheaper or possibly better. To combat this you need to think about how you can show your prospect that you’re willing to go over and above the call of duty to help them make an informed decision about their purchase. Make yourself tangible, let them poke and prod you and work on building your relationship with the prospect and the rest will follow. 4. Purchase decision By this time your prospect should be just about ready to seal the deal and make that purchase. To facilitate this have a think about how you can take as much pain as possible away from the purchasing process and make it as easy as possible for your prospect, actually I should say new client or customer, to buy from you. 5. Post-purchase remorse Also known as Cognitive Dissonance, your prospect is probably now asking themselves numerous questions; “Was this the right time to buy?”, “Can we really afford this?” you get the picture, and I’m sure we’ve all been there. At this point it is your job to remove any feelings of remorse by increasing the customer’s confidence in you. Testimonials from past customers, riskreversal guarantees and such like are ideal ways to combat this all too familiar feeling. You see now how the process is probably already one you have come across before? In summary we all go through the same thought process when making a purchase decision and tapping into this psyche when thinking about your next marketing drive is key to turning it into a profitable campaign that generates you the leads that your business deserves. So how can you cash in on his inherent, habitual thought process to help you develop cost effective marketing that actually works? For more information or to book a free design consultation call Mark on 0800 112 3403 or visit www.thedesignloft.co.uk Mark Asquith is the owner of The Design Loft; a creative media studio based in Barnsley specialising in marketing design and strategy and providing all aspects of design for print and web. millionimpossible.com 47 http://www.thedesignloft.co.uk http://www.millionimpossible.com
Table of Contents Feed for the Digital Edition of Raw 03 - November 2008 Raw 03 - November 2008 Contents Bradley Chapman Rachael Elnaugh Linda Klassen-Brown Heidi Weir Mark Asquith Emma Thompson Chris Wright Raw 03 - November 2008 Raw 03 - November 2008 - Raw 03 - November 2008 (Page Cover1) Raw 03 - November 2008 - Raw 03 - November 2008 (Page 2) Raw 03 - November 2008 - Contents (Page 3) Raw 03 - November 2008 - Contents (Page 4) Raw 03 - November 2008 - Contents (Page 5) Raw 03 - November 2008 - Bradley Chapman (Page 6) Raw 03 - November 2008 - Bradley Chapman (Page 7) Raw 03 - November 2008 - Bradley Chapman (Page 8) Raw 03 - November 2008 - Bradley Chapman (Page 9) Raw 03 - November 2008 - Rachael Elnaugh (Page 10) Raw 03 - November 2008 - Rachael Elnaugh (Page 11) Raw 03 - November 2008 - Rachael Elnaugh (Page 12) Raw 03 - November 2008 - Rachael Elnaugh (Page 13) Raw 03 - November 2008 - Linda Klassen-Brown (Page 14) Raw 03 - November 2008 - Linda Klassen-Brown (Page 15) Raw 03 - November 2008 - Linda Klassen-Brown (Page 16) Raw 03 - November 2008 - Linda Klassen-Brown (Page 17) Raw 03 - November 2008 - Linda Klassen-Brown (Page 18) Raw 03 - November 2008 - Linda Klassen-Brown (Page 19) Raw 03 - November 2008 - Linda Klassen-Brown (Page 20) Raw 03 - November 2008 - Linda Klassen-Brown (Page 21) Raw 03 - November 2008 - Linda Klassen-Brown (Page 22) Raw 03 - November 2008 - Linda Klassen-Brown (Page 23) Raw 03 - November 2008 - Linda Klassen-Brown (Page 24) Raw 03 - November 2008 - Linda Klassen-Brown (Page 25) Raw 03 - November 2008 - Linda Klassen-Brown (Page 26) Raw 03 - November 2008 - Linda Klassen-Brown (Page 27) Raw 03 - November 2008 - Linda Klassen-Brown (Page 28) Raw 03 - November 2008 - Linda Klassen-Brown (Page 29) Raw 03 - November 2008 - Linda Klassen-Brown (Page 30) Raw 03 - November 2008 - Linda Klassen-Brown (Page 31) Raw 03 - November 2008 - Linda Klassen-Brown (Page 32) Raw 03 - November 2008 - Linda Klassen-Brown (Page 33) Raw 03 - November 2008 - Linda Klassen-Brown (Page 34) Raw 03 - November 2008 - Linda Klassen-Brown (Page 35) Raw 03 - November 2008 - Linda Klassen-Brown (Page 36) Raw 03 - November 2008 - Linda Klassen-Brown (Page 37) Raw 03 - November 2008 - Heidi Weir (Page 38) Raw 03 - November 2008 - Heidi Weir (Page 39) Raw 03 - November 2008 - Heidi Weir (Page 40) Raw 03 - November 2008 - Heidi Weir (Page 41) Raw 03 - November 2008 - Heidi Weir (Page 42) Raw 03 - November 2008 - Heidi Weir (Page 43) Raw 03 - November 2008 - Heidi Weir (Page 44) Raw 03 - November 2008 - Heidi Weir (Page 45) Raw 03 - November 2008 - Mark Asquith (Page 46) Raw 03 - November 2008 - Mark Asquith (Page 47) Raw 03 - November 2008 - Mark Asquith (Page 48) Raw 03 - November 2008 - Mark Asquith (Page 49) Raw 03 - November 2008 - Mark Asquith (Page 50) Raw 03 - November 2008 - Mark Asquith (Page 51) Raw 03 - November 2008 - Mark Asquith (Page 52) Raw 03 - November 2008 - Mark Asquith (Page 53) Raw 03 - November 2008 - Mark Asquith (Page 54) Raw 03 - November 2008 - Mark Asquith (Page 55) Raw 03 - November 2008 - Mark Asquith (Page 56) Raw 03 - November 2008 - Mark Asquith (Page 57) Raw 03 - November 2008 - Mark Asquith (Page 58) Raw 03 - November 2008 - Mark Asquith (Page 59) Raw 03 - November 2008 - Mark Asquith (Page 60) Raw 03 - November 2008 - Mark Asquith (Page 61) Raw 03 - November 2008 - Mark Asquith (Page 62) Raw 03 - November 2008 - Mark Asquith (Page 63) Raw 03 - November 2008 - Mark Asquith (Page 64) Raw 03 - November 2008 - Mark Asquith (Page 65) Raw 03 - November 2008 - Mark Asquith (Page 66) Raw 03 - November 2008 - Mark Asquith (Page 67) Raw 03 - November 2008 - Mark Asquith (Page 68) Raw 03 - November 2008 - Mark Asquith (Page 69) Raw 03 - November 2008 - Mark Asquith (Page 70) Raw 03 - November 2008 - Mark Asquith (Page 71) Raw 03 - November 2008 - Mark Asquith (Page 72) Raw 03 - November 2008 - Mark Asquith (Page 73) Raw 03 - November 2008 - Mark Asquith (Page 74) Raw 03 - November 2008 - Mark Asquith (Page 75) Raw 03 - November 2008 - Emma Thompson (Page 76) Raw 03 - November 2008 - Emma Thompson (Page 77) Raw 03 - November 2008 - Chris Wright (Page 78) Raw 03 - November 2008 - Chris Wright (Page 79) Raw 03 - November 2008 - Chris Wright (Page 80) Raw 03 - November 2008 - Chris Wright (Page 81) Raw 03 - November 2008 - Chris Wright (Page 82) Raw 03 - November 2008 - Chris Wright (Page 83) Raw 03 - November 2008 - Chris Wright (Page 84) Raw 03 - November 2008 - Chris Wright (Page 85) Raw 03 - November 2008 - Chris Wright (Page 86) Raw 03 - November 2008 - Chris Wright (Page Cover4)
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