Raw 03 - November 2008 - (Page 6)

RAW BOLTON TRADE SHOW Exhibiting at Trade Shows From L to R Rachel Elnaugh, Bradley Chapman, Scott English, Heidi Weir, Matthew Hickey The Million Impossible stand Can they help your business? Bradley Chapman & Chris Wright the SEO Guru I am a strong advocate for companies that choose to exhibit and promote their businesses at trade shows. But at what stage during your business growth should you take the decision to exhibit and at what cost? When we know as Entrepreneurs that we need to do something positive for our businesses and it seems expensive we will naturally say “We cannot afford it” and I too have been a victim of this narrow minded thought process. When we launched Million Impossible, we said that we would always talk honestly and openly about our thoughts, feelings and actions in order to help other businesses experience what we were going through during our start up period in order to help them make informed decisions on their on actions. We recently exhibited our Entrepreneur Network for the first time at The Business Show, held at the Bolton Arena on the 23rd October 2008. It was all made possible by a very special lady and dear friend called Rachel Elnaugh former MD of Red Letter Days The Gift Experience Business and former panelist on The BBC’s BAFTA award winning Dragon’s Den Programme. For Million Impossible to grow our member base it is prudent for us to attend trade shows that focus on B2B and more specifically the start up business community. We recently attended The Business Show in Bolton and are due to exhibit at Business Startup Show hosted at London Olympia on the 28th and 29th November 2008. The Bolton Show was a great success for our business and with Rachel Elnaugh signing copies of her latest book “Business Nightmares – When Entrepreneurs hit crisis point”, we stole the show! How to maximise your return on Investment The first thing that we considered was budget and how we could reduce the costs of attending the show by doing as many contra deals as physically possible. The following items are what we required to attend and exhibit at the show. • A bespoke trade show stand to include lighting • 2 pull up roller banners displays • 3000 Business cards • 5000 A5 full colour flyers promoting the show • Full page colour advert in the trade show magazine • Wifi Broadband access for 3 laptops • 42” Plasma screen to demonstrate our website • Overnight accommodation for our team of 4 • 10 mega pixel digital cameraTotal Show planned cost @ £7000+ We paid only £800 We managed to run contra deals with our suppliers for our display stands, camera, plasma screen, colour leaflets, lighting and roller banners reducing our total outlay to only £800 and with great thanks to Rachel Elnaugh the stand was supplied free of charge! It is with no doubt that if as a business we had to find £7000 to attend the show that we could not have afforded to attend. Contra deals 6 millionimpossible.com http://www.millionimpossible.com

Table of Contents Feed for the Digital Edition of Raw 03 - November 2008

Raw 03 - November 2008 Contents Bradley Chapman Rachael Elnaugh Linda Klassen-Brown Heidi Weir Mark Asquith Emma Thompson Chris Wright

Raw 03 - November 2008

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