Raw 03 - November 2008 - (Page 79)

BLACKWOOD PRODUCTIONS RAW Undaunted, over the first few weeks, the challenge gathered momentum as keyword rich content was added to the site and the implementation of both reciprocal and relevant one way inbound links. visiting site and mapped both outbound and inbound links. On a positive note, after phase 1 analyses the site appeared to have been well written, the code was strong W3C compliant with H1 tags and content appeared to be rich. Initial recommendations involved the creation of unique Meta title and description tags for each page but in truth I was pleased to see that the fundamental design was strong. The only negatives were the keywords, in short some were massively competitive and all but a few were not listed within the first 10 pages of Google, Yahoo or MSN. This was not going to be easy, Brad will not talk to me and my reputation would be highlighted in his many forums and open to public ridicule! Undaunted, over the first few weeks, the challenge gathered momentum as keyword rich content was added to the site and the implementation of both reciprocal and relevant one way inbound links. Directory and article submissions would take time but in essence our rule of thumb is based on ethical practices that are natural: > Add > Wait > Review > Amend > Add. So we waited and we waited and we waited, surely after 6 weeks based on our experience of campaigns for other companies we would see some positive movement, but to my surprise very little. Yes more inbound links had been indexed and yes their Alexa rank had improved but the relative positions of their keywords had hardly changed. This would be expected for their competitive keywords but some were not and should have moved. Something was wrong, why were the search engines not rewarding our best efforts? The SEO nightmare had happened, was it something we had done, had Google reviewed the site and found something they didn’t like, the site is still live so it’s not all bad but it was not good. This was a week ago and since that initial shock a further deep analyses has been undertaken on the Million Impossible website which we think has identified the problem. In my previous article I mentioned that one of the key elements that enables sites to out rank their competitors is the owner’s ability to include good quality content. Content is king but it must be both relevant and above all UNIQUE! Plagiarism and duplication is rife on the internet and Google will penalise sites if they feel you are doing this. To my horror The Business Networking article displayed on their home page had been replicated by MI, in good faith or ignorance, on a number of sites. In addition the home page contained a large quantity of low value outbound links many of which were “no follow”. It was my belief that these two factors were having an adverse effect on their rankings and thus should be changed immediately. So after 6 weeks hopefully we have identified a minor glitch, which as we speak is being rectified. Brad assures me that the “new” MI home page will be up and running next week enabling the ADD>WAIT>REVIEW process to start all over again. Thanks again Brad for the Challenge! For more information on how Blackwood Productions can help your company with Search Engine Marketing please do not hesitate to contact me cwright@bwpuk.co.uk or visit our website www.blackwood productions.co.uk. Chris Wright (SEO Guru - Blah!) “ “ The History of Search Engine Optimisation “ millionimpossible.com 79 http://www.blackwoodproductions.co.uk http://www.millionimpossible.com

Table of Contents Feed for the Digital Edition of Raw 03 - November 2008

Raw 03 - November 2008 Contents Bradley Chapman Rachael Elnaugh Linda Klassen-Brown Heidi Weir Mark Asquith Emma Thompson Chris Wright

Raw 03 - November 2008

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