The Xplor View - October 2008 - (Page 27)

Leading the education revolution: Kodak + Xplor = XDU around the world For more than 25 years the gold standard in education for people working in document print and mail—whether statements, direct-mail, or any other customer communication—has been Xplor International. No other organization specialized in providing access to market trends, best practices, how-to sessions, and product updates that informed and enlightened a working community, making Xplor the must-have membership. Add to that the years of available expertise in the membership and its Global network and you have a powerful organization. That makes Xplor the perfect partner for Kodak’s Graphic Communications Group, which sees a bright future for data-driven mail, including transaction bills and statements. The mission of Kodak’s Graphic Communications Group is to help our customer make, manage, and move images and information. We call it M3I2 and it forms the basis for our on-going marketing and education activities. This year Kodak and Xplor have announced an agreement for sponsorship of the Xplor Document University (XDU) programme to highlight the Xplor education agenda and promote the message of industry education. In an era of tight budgets and travel restrictions, Kodak and Xplor recognize that there are hard choices to be made about what events to attend and how many people to send. No matter what part of the industry you work in, Xplor remains the most consistent provider of value in education for the digital document market. By sponsoring the Xplor Document University events online and around the world, Kodak hopes to raise the level of understanding of current and emerging information delivery techniques and technologies. Whether you are a technical team member, marketer, sales team member, or executive, Xplor has education to help take you to the next level. The relationship between Xplor and Kodak has been a fruitful one over the years. Many Kodak employees hold elected chapter and region positions around the world, participate as speakers in local meetings, chair XDU tracks, and have recorded online XDU modules for the benefit of Xplor members. Kodak has also been a regular sponsor of chapter, region, and global activities— so assuming the global sponsorship for XDU was a natural fit. The Xplor Document University concept allows Xplor to provide education in many venues, both attached to existing industry events and standalone. Since the inception of the XDU there have been hundreds of classes covering topics not addressed anywhere else, and that is the beauty of it! If you want to know what criteria to use when it is time to do a technology upgrade, who do you call? If you need to get your staff up to speed on Advanced Function Presentation (AFP), including how it maps into an overall workflow, who do you call? If you need to educate your staff in colour, especially when they have previously been forms coders and document programmers, who do you call? Well, you do not call Ghostbusters, you call Xplor! A quick scan of the current classes available at the XDU Online site include the very technical aspects of AFP and its supporting workflows and products that can be listened to at your leisure. Bringing a new application online and need a refresher? Check out Reinhard Hohensee or Howard Turetsky, edp from InfoPrint or Don Scrima, edp from Kodak on the ins and outs of ACIF, AFP Tools, and other advanced topics. Getting into workflows and document factory concepts? Not a problem! David Day from Pitney Bowes recorded a great class on Workflow Elements of the Automated Document Factory, while Michael Lambert from Sefas Innovations recorded his session on Collaborative 27 Issue 6 October 2008 The VIEW Journal Xplor European Edition

Table of Contents Feed for the Digital Edition of The Xplor View - October 2008

The Xplor View -� October 2008 Contents TPE Master Class: Three Ways to Tame your Print-to-Mail Workflow Right Now Mission Impossible: Embracing Environmental Concerns TPE Master Class: Implementing a Lean Working Environment Improving Business Processes Yields Award-Winning Business Performance How Do� You Effectively Win New Business Writing a Marketing Plan to Win New Printing Clients How Buying Strategies Have Affected How the Industry Sells Let's Talk About Integrated Customer Communications Management:�Transpromo...It Takes a Village! Knowledge Management Part 3 XDU: Leading the Education Revolution Kodak plus Xplor equals XDU Around the World Xplor Europe News:�Short News Items for the Xplor UK�Programme and Europe News

The Xplor View - October 2008

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