The Xplor View - October 2008 - (Page pp4)

10.15 - 16.30 Registration Wednesday, 15 October Morning Master Class Sales and marketing techniques Afternoon Master Class Integrated marketing with print 10.30 - 10.35 10.35 - 11.15 Welcome & introductions How do you effectively win new business 14.45 - 14.50 Welcome & introductions 14.50 - 15.30 Steps to success: You know the why lets learn how! Winning new business is a key skill for successful businesses. This session will provide delegates with practical ideas which they can put into practice immediately—whether they are looking for new customers or trying to find ways of growing new opportunities within existing accounts. Jo Lloyd, Managing Director Cotmandene Training & Development Ltd 11.20 - 12.00 How to write a marketing plan that wins new clients Original, practical, informative, simple, understandable, entertaining, straightforward—all words used to describe author and speaker Rod Sloane. Sloane is a philosopher of business success who is different; from his style to his delivery, there is simply not another speaker like him. He teaches universal marketing principles that work for everyone from the receptionist to the Managing Director. Rod Sloane, Author, “121 Marketing Ideas to Grow Your Business” 12.05 - 12.45 Developing a winning sales strategy for digital and commercial print There’s a lot of buzz surrounding TransPromo, but very little information available on how to actually execute a TransPromo strategy. Rather than discussing how to design for superior results or how to measure what those results are, this session will discuss how to successfully develop and implement a TransPromo campaign, exploring the ways in which TransPromo is influencing marketing success in a variety of industries. You will hear from users about their successful and failed attempts to implement TransPromo from the perspective of both the document owner and print service provider. It will illuminate new requirements for everything from content creation to document composition to printing and mailing, as well as recommend strategies to help you develop effective TransPromo campaigns. Pat McGrew edp, Data Center & Transaction Segment Evangelist, Kodak Graphic Communications Group 15.35 - 16.15 The unseen revenue opportunity—proof that statement-based marketing works! An interactive presentation exploring the sales issues experienced by print suppliers, the reasons why these issues occur, and presenting new sales strategies for digital and commercial print suppliers that are focused on gaining control of the sales process and getting the agenda away from price. Ian Blackshire, Director Sandler Training 12.45 - 12.55 Master Class wrap-up Have some doubts about the value of marketing on your statement or using your statement as an education opportunity? Have we got a set of stories for you—complete with ROI and proof points. Come find out why your statements are a goldmine waiting to provide revenue to you! These examples are all live and producing revenue! Pat McGrew edp, Data Center & Transaction Segment Evangelist, Kodak Graphic Communications Group 16.20 - 17.00 Keeping ahead of the market through relevant investor communications M&G wanted to provide customers with up-to-date information relevant to their investment holdings within a single document— changing a variety of investor documents into single personalised booklets that delivered targeting opportunities previously unavailable using more traditional print methods. Ben Whitmore, Principal Information Engineers (UK) Limited 17.00 - 17.10 Master Class wrap-up 14th - 15th October 2008 - Whitehall Room, Level 1, Earls Court 2, London UK Wednesday, 15 October 2008

Table of Contents Feed for the Digital Edition of The Xplor View - October 2008

The Xplor View -� October 2008 Contents TPE Master Class: Three Ways to Tame your Print-to-Mail Workflow Right Now Mission Impossible: Embracing Environmental Concerns TPE Master Class: Implementing a Lean Working Environment Improving Business Processes Yields Award-Winning Business Performance How Do� You Effectively Win New Business Writing a Marketing Plan to Win New Printing Clients How Buying Strategies Have Affected How the Industry Sells Let's Talk About Integrated Customer Communications Management:�Transpromo...It Takes a Village! Knowledge Management Part 3 XDU: Leading the Education Revolution Kodak plus Xplor equals XDU Around the World Xplor Europe News:�Short News Items for the Xplor UK�Programme and Europe News

The Xplor View - October 2008

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