In Broadcast - January 2015 - 58

58

www.inbroadcast.com | Vol: 5 - Issue 1 | January 2015

InMedia

Volicon Collaborates On
Adobe Workﬂows
V

olicon has collaborated with
Adobe to enable a rapid workﬂow
for capturing aired content and making
it instantly available in Adobe Premiere
Pro CC video editing software.
Using Volicon's Observer Media
Intelligence Platform along with Adobe
Premiere Pro CC, broadcasters and
other content producers can radically
accelerate the repurposing of aired
audio and video for rebroadcast.
"Networks and stations use the
Observer's full HD encoders to capture
and deliver content to air, so it's no
stretch to leverage Observer-recorded
broadcasts to support and speed timesensitive edit workﬂows for the many
broadcasters working with Adobe
Premiere Pro CC," said Andrew Sachs,
VP of Product Management at Volicon.
"The open environment offered by
Adobe Premiere Pro CC facilitates a
seamless handoff of content from the
Observer system, without the need to
'ﬂip' ﬁles. With this capability, a single

editor can access, transfer, and edit
content in a fraction of the time often
required for repurposing."
The Observer Media Intelligence
Platform, equipped with Volicon's
Capture application, provides an easyto-use and cost-effective live or linear
acquisition solution that works across
the diversity of sources: baseband,
MPEG-TS, or post-STB.
Recording around the clock, the
platform can encode live, network
contribution, and cable/satellite/
IPTV feeds and make them available
within seconds to users, via an intuitive
browser-based interface.
Working with the Observer interface,
multiple editors can review content as
it is captured, immediately clip highvalue footage, and push long GOP
H.264-encoded media clips directly to
Adobe Premiere Pro CC. Supporting
a range of incoming containers
and codecs, Adobe Premiere Pro
CC accepts this content from the

Volicon's Observer Media Intelligence Platform

Observer platform without requiring
any time-consuming transcoding or
repackaging.
"Adobe Premiere Pro CC not only
provides broadcasters with powerful
video editing tools, but also enables
highly efﬁcient workﬂows built on
smooth integration with other best-inclass solutions," said Simon Williams,
Director of Strategic Alliances at
Adobe. "Using the combination of
the Observer platform with Adobe
Premiere Pro CC is so straightforward
that users can simply export media
from the Volicon system directly into
their edit timeline. Editors can focus on
the creative aspects of their work while

reducing the overall time required to
turn around projects."
Quincy Broadcast Group newsrooms,
with more than 12 broadcast stations
across the United States, already take
advantage of this product pairing to
reduce their promo creation time from
days to just minutes.
The promo department can export
footage directly into an Adobe
Premiere Pro CC timeline to begin
editing and adding graphics.
Using only the tools provided by
Observer and Adobe Premiere Pro CC,
a single staff member can package
a promo, ready for air, within 30
minutes.

STV Footage Archive Available
Via ERA MediaCloud
researchers
with thousands
of
hours
of
news,
politics,
sports
and
entertainment
footage
from
1957 to the
STV's footage sales website present day.
cottish broadcaster STV has
STV's
clients,
who
include
engaged ERA MediaCloud hosted BBC, ITV, National Geographic,
management services to drive its international
broadcasters
and
footage sales website.
independents, corporate and public
Successfully launched by STV media departments, can now access
recently, the clips sales website historic and contemporary footage
makes use of ERA's cloud-based on the website, from black and white
infrastructure and storage to manage interviews with The Beatles and The
and provide access to nearly 60 years Rolling Stones in 1964, right up to
of Scottish news and entertainment the recent Referendum on Scottish
footage.
Independence.
The STV archive - which comprises
"Working closely with ERA, we
content from STV Productions, Ginger have revolutionised our video clip
TV, Grampian TV and STV Glasgow sales service providing an online
- is recognised as one of Scotland's shop window to our archive of
leading repositories of regional over 50,000 pieces of regional and
social history, providing professional network footage. We pride ourselves

S

in supporting one of the best and most
extensive TV archives in Scotland and
now we have a clip sales system that is
ﬁt for purpose in today's digital age,"
commented Francesca Scott, Footage
Sales Executive and Project Lead at
STV.
The new web platform powered
by ERA MediaCloud services will
transform the way users browse STV's
expanding catalogue of archived
material.
With
a
user-friendly
interface, it provides easy access
to clips in a variety of formats and
features an integrated Twitter feed
to notify followers of newly published
clips as they become available online.
"We selected ERA MediaCloud
because it offered the most simple
and cost-effective solution available
to address our business needs. With
an off-the-shelf hosted application, it
enabled us to launch a branded digital
platform, with minimal IT expertise
and risk to our daily operations,"
commented Scott. "Flexibility and

scalability are key - ERA MediaCloud
services provided an intuitive workﬂow
to go live quickly and secure scalable
storage."
Launched in early 2014, ERA
MediaCloud offers a range of cloudbased services, including Media
Asset Management and publishing
that enables content owners - both
large and small - to simply and costeffectively manage, publish and
monetise video, audio and image ﬁles.
It has been designed to handle large
collections of content, from ingest
through to browse, retrieval and
distribution, all within a secure hosted
environment.
Francesca Scott,
Footage Sales
Executive &
Project Lead,
STV
http://www.inbroadcast.com https://www.youtube.com/watch?v=-K7btWHW5Ss http://www.eralondon.co.uk/mediacloud/
In Broadcast - January 2015

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