In Broadcast - February 2015 - 70

70

www.inbroadcast.com | Vol: 5 - Issue 2 | February 2015

InForm

From Creation To Consumption
- Embracing Fast, Easy &
Affordable Video Streaming
Visual Unity discusses vuMedia, an end-to-end OTT platform that allows broadcasters and
content owners to control how their brand is managed in the multiscreen environment...

E

ric Schmidt, the Executive
Chairman of Google, came up
with a truly innovative idea recently
when he spoke at the World Economic
Summit in Davos. Noting that the best
inventions are never finished, Schmidt
predicted the end of the internet as we
know it by stating that, with so many IP
addresses and so many smart internet
connected devices, the internet will feel
as natural as breathing and will be so
immersive that we will stop perceiving
it as separate from ourselves.
Does Google know something we
don't? Was Schmidt inspired by movies
such as Minority Report, or is he a
true fortune teller? Who knows? But
one thing is for sure - the internet is
playing an integral part in our lives
and is here to stay, so why not take
advantage of it?
In the digital world delivery of
audio, video, and other media over
the Internet has arrived in a big
way. For nearly a decade consumers
around the world, especially those
in technologically well developed
markets such as the US and Europe,
have had easy access to video
streaming on their computers and,
more recently, on their tablets and
smart phones.
The latest figures show that online
video is set to grow from 33% in 2014
to 77% by 2020. Online video content
providers like Netflix and Amazon
Studios will soon surpass traditional
TV providers in revenue. This fact,

Online video will grow from
33% of total video consumption
in 2014 to 77% by 2020

along with Amazon's two major Golden
Globe wins, shows that this growth
curve is just beginning. OTT revenues
are expected to reach US $10 billion by
2018.
For broadcasters, and also for
the companies that advertise with
them, this is a paradigm shift that
can't be ignored. If traditional linear
broadcasting alone can no longer
meet the demands of an increasingly
tech-savvy multiscreen audience,
then all businesses, including those
in the broadcast industry, need to
embrace video streaming as a means
of communicating with customers and
employees.
So, how best to go about this?
What technology should companies
invest in if they want fast, easy and
affordable access to video streaming
on all available devices? The answer
to the question 'why should I stream?'
is obvious - video streaming is the key
to engaging your clients and selling
your products and services, regardless
of whether you are an international
enterprise or a local broadcaster. This
is the year to start streaming.
When it comes to video streaming
technology,
there
are
many
professional players in this brave new
world and that begs another question
- how do you choose the one that is
right for you?
As a company connected with Cisco,
Visual Unity is definitely worth a try.
Visual Unity's solution is vuMedia, a
robust, end-to-end OTT platform that
allows broadcasters and
content owners to
control how their
brand and assets
are
managed,
delivered
and
monetized
in
the multiscreen
environment.
Starting at just US
$1000 a month, vuMedia
is built for business as it allows
companies to start streaming digital

content in just a few easy steps. All
you have to do is upload your favourite
assets, manage who will be able to see
them and set your advertising options
to monetise your video.
Introduced in 2011 and the winner
of the 2012 ConnectedWorld.TV
Award, vuMedia is one of the most
highly scalable and flexible OTT
solutions on the market. The platform
supports close to 10,000 different
screens and devices, along with every
conceivable monetisation method.
vuMedia also enables comprehensive
Video on Demand services, social
network integration and secures
the distribution of content - all of
which can be deployed into existing
workflows and business processes.
"The investment we received last
year (US $7.2 million from 3TS Capital
Partners) is already enabling us to
position Visual Unity as the leading
provider of OTT and multiscreen
solutions," says Tomas Petru, the
company's CEO. "Over the last 12
months we have been focused on
product development and expanding
into previously untapped markets.
Being invited to attend events like
Cisco live, which is only open to Cisco
partners and portfolio companies,
is an enormous honour and a great
opportunity for the company."
Since the beginning of 2015, Visual
Unity has introduced a new business
model that makes its vuMedia

Streaming with vuMedia is fast
easy and affordable

platform accessible to an even higher
number of clients. Petru adds: "We
encourage new users to experiment
with our technology and discover for
themselves just how easy it is to use.
To this end we've launched a new
website - www.vumedia.com - that
clearly explains the sign up process
and purchasing options."
Video streaming is now an essential
part of any business and is key to
engaging clients and selling products
and services. Many businesses are
already waking up to its potential and
this, in turn, is making video streaming
the
internet's
fastest
growing
phenomenon.
With technology investment funds
actively supporting companies like
Visual Unity that have strong proven
products and further technological
potential, and with consumers
demanding more and more from their
smart devices, it is easy to see the
future course of development in the
media content industry.
vuMedia is already making the
future possible by offering a fast, easy
and affordable solution for sharing
video content and getting businesses
streaming on all available devices.
The message to businesses, and to
broadcasters, is clear: start streaming
now so that you can grow as quickly as
the industry.
http://www.inbroadcast.com http://visualunity.com/en/ http://www.ConnectedWorld.TV http://www.vumedia.com
In Broadcast - February 2015

Table of Contents for the Digital Edition of In Broadcast - February 2015
