In Broadcast - March 2015 - 55

55

www.inbroadcast.com | Vol: 5 - Issue 3 | March 2015

InMedia

Does Your Media Company
Require A BMS?
P

roConsultant Informatique's two
ﬂagship applications are LOUISE, a
Business Management Solution (BMS),
and CINDY, an Ad Sales Management
system.
Both manage assets cross-platform
(linear and non-linear) and integrate
with many surrounding applications
typically found in media operations.
What Is A BMS? As media companies
have aggregated their multiplatform
operations to improve efﬁciencies and
the monetisation of assets, they face a
signiﬁcant challenge.
How can they collapse what were
silo-based technology platforms and
workﬂows into uniﬁed processes
with data integrity? Key data comes
from various sources and needs
to accurately populate complex
decision-making tools. Any manual or
redundant data exchanges, even ones
that are not time-sensitive to today's
market demands, will haemorrhage
costs.
Software solutions attempting to

support these uniﬁed media business
with workarounds and exchange
interfaces to share data simply will
not keep pace with the evolving media
infrastructure. They will continually
provide drag against the forward
progression of your operations and
people.
PCI considers a comprehensive
media BMS as one that can be:
*	 Fully	 integrated,	 that	 efficiently	
moves data with integrity;
*	 Manages	 key	 media	 assets	 with	
intuitive controls and analyses;
*	 Scales	 easily	 with	 changing	 client	
requirements, and;
*	 Manages	 workflow	 -	 human	 and	
technology - as well as dataﬂow.
The implementation of a BMS
is a great opportunity for content
providers to gain perspective, analyse
the bigger picture and shape a new
'future-proof' organisation through a
brand new set of business processes
and an optimised allocation of
resources.

The emphasis of a BMS is
on managing simultaneously
linear
and
nonlinear
processes from a single
point of data entry.
Content providers have
adapted to change by
building new distribution
paths as they become necessary - web,
mobile, etc - but they need to step
back and consider a global vision. With
a BMS, content monetisation no longer
stays in distribution silos but becomes
a
workﬂow-based
management
process.
A robust media BMS automates all
aspects of a uniﬁed media operation
so that the exact status is known at
any given moment, and appropriate
decisions can be made in a timely
manner. It includes all functionality
required to operate and manage
linear channels (TV and Radio) as well
as non-linear plays. It also includes a
versatile Rights Management module.
At the other end of the business, a

PCI's BMS LOUISE has powerful features

BMS has a royalties module able to
accurately manage royalty reporting,
be it subscriber-based, consumptionbased or any other revenue sharing
methodology.
Moreover, a BMS must be equipped
with a Task Manager to direct both
human and machine tasks - such
as transcoding, archiving and ﬁle
movement - with client-designed task
plans that keep workﬂow across all
essential operational areas moving
smoothly.
PCI's LOUISE has been successfully
deployed for almost two decades at
cable TV networks, general and pay TV
channels, and MSOs.

Tata Provides Global Distribution
Of Historic Match

L

ive coverage of the Rugby Masters
game between RC Toulon and
The Sharks was delivered via Tata
Communications' global network.
Tata Communications, a leading
provider of A New World of
Communications, was the Ofﬁcial
International Connectivity Provider
for The Masters Rugby as RC Toulon,
reigning European champions, took on
The Sharks, one of the top teams from
the Super Rugby franchise.
The historic match, which took place
at the Stade Mayol in France, was the
ﬁrst clash between Rugby Union club
teams from the northern and southern
hemispheres this century. The match
was dominated by The
Sharks, who took the
game 12-10.

Claude Sassoulas,
MD Europe,
Tata Communications

Tata
Communications'
global
network delivered live coverage of the
game to eight leading broadcasters
across ﬁve continents. It was watched
by approximately 20 million viewers in
100 countries, a reach made possible
thanks to Tata Communications'
wholly-owned subsea network - the
largest in the world.
Speaking ahead of the coverage,
Claude Sassoulas, Managing Director
Europe, Tata Communications said:
"Sports broadcasting is a crucial
focus area for us and our role as the
Ofﬁcial International Connectivity
Provider for Toulon versus The Sharks
is an example of our commitment to
provide the best broadcast experience
to viewers across the globe. With
a leading global network, we are
expertly placed to deliver crystal-clear
live video coverage of high proﬁle, indemand and fast-paced sports events
- anywhere in the world."
By delivering broadcast feeds over

RC Toulon vs. The Sharks

Tata Communications' Video Connect
service, broadcasters were able to
ensure premium quality video delivery,
leveraging
constant
bandwidth
availability and video transmission at
constant bit rates on 4x protected ﬁbre
paths. With over 300 hotspots across
125 countries, Tata Communications
provided
uninterrupted
video
distribution to a truly global audience.
Phillipe Spanghero, Director of SL
Events, which organised the event,
described the match as a "highlight in
the sporting calendar this year".
Prior to the game he said: "It is great
to leverage Tata Communications'

global network and capabilities to
support the international distribution
of the event. Their proven expertise in
sports broadcasting including cricket,
tennis and motor racing will ensure
fans all over the world will enjoy the
best possible viewing experience."
The live rugby broadcast delivered
over Tata Communications' network
builds on the company's existing
heritage in sports broadcasting.
Tata Communications is the Ofﬁcial
Connectivity Provider of Formula
1®, enabling F1® motor racing to
seamlessly reach its tens of millions of
fans across the globe.
http://www.inbroadcast.com http://www.proconsultant.net/louise/broadcast-management-software.php https://www.youtube.com/watch?v=Oa3L_Aj6GGU&feature=player_detailpage
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