In Broadcast - June 2015 - 58


58

www.inbroadcast.com | Vol: 5 - Issue 6 | June 2015

InMedia

SintecMedia's IBMS
System Adopted By
Seven West Media
Australia's Seven West Media goes live with SintecMedia's IBMS Broadcast Management System...

S

intecMedia, a leading provider
of
broadcast
management
software, is now working closely with
Australia's Seven West Media. This
month the companies announced
that the broadcaster has successfully
launched
the
IBMS
broadcast
management system for its Free to Air
properties. SintecMedia's IBMS channel
management
system
centralises
media operations, sales process, and
streamlines workflow between all of
Seven West Media's departments.
By completely integrating rights and
non-linear scheduling offerings, the
broadcaster is strengthening its digital
media management capabilities.
Seven West Media, Australia's largest
diversified multi-media business,
deployed IBMS for its Free to Air
properties -7, 7TWO and 7MATE across
the Metro and Seven Queensland
regional service enabling them to
replace multiple legacy platforms with
a single system. With over 400 users
in 13 locations, the project required
tight coordination and company-wide
training to realise the full benefit
of the transition. In addition to the
broadcast operations overhaul, Seven
West implemented IBMS Business
Intelligence to gain complex analytical
reporting and deeper insight into their
business. Now operating from one
coordinated system and a centralised
rights
repository
that
merges
operations and enhances decision
making, Seven West Media is creating
a foundation for future growth into
digital media and a unified base for
strategic growth initiatives.
Trevor Bird, CTO at Seven West
Media stated: "The future is firmly
in our hands with SintecMedia who
implemented the entire system
on time and on-budget. With a
single repository including rights

Broadcast Management Workflow

management, our organisation knows
how, when and what to offer from our
inventory to all platforms. This system
provides the basis for automated
delivery of our programmes beyond
broadcast television, allowing us to
efficiently create greater value from
our precious content."
SintecMedia's
solutions
offer
broadcasters the ability to be
proactive in exploring new ways of
managing media while managing
their traditional operations efficiently.
"We continue to deliver products
that enable broadcasters to move
forward in delivering multiplatform,
digital content to their audience," said
Amotz Yarden, CEO of SintecMedia.
"With strong technology partnerships
like Seven West Media, we are able
to deliver functionality to the market
as broadcasters need it and set
the standard for software design."
Combining the operations and BI
modules of IBMS, opens opportunities
for Seven West Media to change
the way data is used across the
organisation, and provides more
access and accountability to all the
departments that work to deliver the
network's experience.
Based in Sydney with offices
throughout the continent, Seven
West Media is the first broadcaster

in Asia Pacific to integrate the IBMS
Business Intelligence module into its
network. The BI system collects data
from multiple sources, and provides
comprehensive historical, current,
and predictive views of operations to
enable quicker and smarter business
execution. By organising data into
logical clusters, the system enables indepth analysis of the different business
dimensions. Using a customisable
graphic representation of selected
analytical factors (dashboard), the
broadcaster is able to fine tune key
performance indicators, and reach
organisational goals by increasing
sales revenue and profits.
According to Damien Thomson,
General Manager - Australasia at
SintecMedia: "By implementing IBMS
across their entire operations, Seven
West Media has taken an important
step toward future-proofing their
broadcast business. Already a leader in
innovative media entertainment, Seven
West Media can, with our systems in
place, seamlessly integrate digital
media and non-linear functionality to
their existing capabilities, ensuring
the most effective methods of
improving inventory and rights
optimisation."
SintecMedia's
product
suite
empowers media enterprises with its

evolutionary approach to business
management. Leveraging a single
database, a unified business logic
layer and enterprise-class workflow
architecture, SintecMedia broadcast
management
solutions
replace
multiple disparate systems with a
centralised information hub, designed
to
keep
broadcast
businesses
running at peak efficiency. Content
management, scheduling, airtimes
sales, media trafficking and more are
integrated in one easy to navigate GUI
environment - optimising utilisation
of airtime, broadcast rights and
other resources. For an organisation
such as Seven West Media, having
more information in everyone's
hands enables them to better control
inventories, and can create and
implement methods to improve
revenue generation.

"SintecMedia's
solutions offer
broadcasters the
ability to be
proactive..."
Amotz Yarden
CEO, SintecMedia
http://www.inbroadcast.com http://www.sintecmedia.com/IBMS-Centralized-Modular-Platform.html
Table of Contents for the Digital Edition of In Broadcast - June 2015
