In Broadcast - June 2015 - 76


76

www.inbroadcast.com | Vol: 5 - Issue 6 | June 2015

InForm

arvato Systems' Next
Generation IT Systems

F

or global next-generation IT
systems integrator arvato Systems,
the focus is on digital transformation
solutions.
Relying on technology, talent and
expertise of over 3,000 people at more
than 25 sites throughout the world,
arvato Systems has powered the
digital transformation of some of the
world's leading media companies.
arvato
Systems
understands
broadcasters and media companies
and has created the software to
support them, with a portfolio of
powerful and easy-to-use IT solutions
covering the media value chain.
When it comes to managing and
monetising both linear and non-linear
content, arvato Systems is the go-to
specialist.
AdStore is a cross-media campaign
management solution supporting
monetisation across linear and digital
channels, and integrating offline
activities such as product placement.

The goal of AdStore is to unify
cross-media ad sales and campaign
management, establishing tools and
processes to make cross-platform
selling not only possible, but easy.
Without
replacing
existing
infrastructure, AdStore offers a joint
sales platform for different media such
as TV, Web, Mobile, VoD and more,
enabling complex ad campaigns to
be realised across different channels
using a single process.
Broadcasters using AdStore are
able to deliver uniquely customised
campaigns for their clients, and
are also able to create and manage
those campaigns without increasing
the administrative burden. AdStore
is flexible enough to adapt to the
changing ad sales market, and
customers can easily add platforms
and channels.
AdStore follows modern design
standards and so supports mobile
devices including tablets.

Avatega: Modular broadcast
management system Avatega
manages operational business
processes in the area of linear and
non-linear
rights
management,
programme planning, and advertising
slot management - all from one fully
integrated out of the box solution.
Avatega
integrates
seamlessly
into existing system landscapes, and
its modules can handle all linear
and on demand-related tasks so
customers are able to easily manage
content across existing and evolving
distribution platforms.
Elegant functions allow customers to
reuse schedules while programme and
schedule changes are handled quickly
and effectively, even at short notice.
The definition of preview and catch-up
rules makes it easy to automate the
non-linear scheduling process.
Avatega On Demand - arvato
Systems' latest solution for non-linear
broadcast management - manages

non-linear
rights
and
content
schedules: from acquisition through
license administration, programme
planning, material management, to
VOD content distribution.
It enhances linear content lifecycle
management solutions with specific
functionality for efficient management
of non-linear contractual rights,
intellectual properties and content
schedules.
The module is fully integrated with
arvato Systems existing channel
solutions, and can also be installed
as a standalone product. While
supporting a wide range of On Demand
business models the complete Avatega
cross-media Broadcast Management
Platform is focused particularly on
IPM, and mapping rights across all
channels, including TV licensing, online
rights, royalties and copyrights.
http://www.inbroadcast.com http://s4m.arvato-systems.de/com/solutions/cross-media-sales/adstore.html http://www.tedial.com/ http://www.tedial.com/
Table of Contents for the Digital Edition of In Broadcast - June 2015
