In Broadcast - September 2015 - 64

www.inbroadcast.com | Vol: 5 - Issue 9 | September 2015

InMedia

Provys's Next
Safari: Africa
By Josef Vasica, CEO

arallel to its great success in
Norway, PROVYS is now heading
for a much hotter region.
In the land of Kilimanjaro where
modern communication technologies
are proceeding at breakneck speed,
Azam TV have established themselves
as a major broadcaster serving
the territories of Tanzania, Kenya
and Uganda. Located in the former
Tanzanian capital city of Dar es
Salaam, Azam TV have embarked upon
a programme of expansion requiring
the most modern technological
management tools to assist them in
this venture. It should be noted that
Azam TV is not only a broadcast station
operating standard TV channels, but is
also a renowned producer of a wide
range of entertainment content.
Following a fierce tendering process,
the Provys team came out on top, and
will shortly be commencing an on-site
installation, to be quickly followed by
familiarity and user training sessions

in Provys head office in the beautiful
city of Prague.
Initially, Provys presented the
whole range of their broadcast
management
modules
including
production and resource planning,
programme
scheduling,
rights
management
and
advertisement
sales. As a starter, Azam TV selected
for the primary installation the
broadcast scheduling and rights
management modules. Since the
beginning, Azam TV have been using
standard Microsoft software in an
effort to control their broadcast
administration processes, but with
the ever increasing complexity
associated with an increasing number
of channels, it soon became apparent
that more sophisticated management
tools would be required. A major
attribute of Provys software is that
numerous operators can work in the
same module, on the same project
and even on the same playlist page,

at the same time. This facility
enables
multiple
sharing
opportunities,
simultaneous
teamwork, without the usual
delays, thus enhancing the
efficiency, the effectiveness
and therefore the profitability
of the organisation. Realtime information regarding
the validity of content rights
is available to all users at
all times. Rights contracts
usually contain options to In Kilimanjaro modern communication technologies
are proceeding at breakneck speed
use the given content for
a set number of broadcasts within a which most perfectly matched our
given timeframe. Historically, it has demands," says Stellah Adams, Head
been all too easy to miss the deadline of Planning, Azam TV.
and lose the opportunity to broadcast
The management of Provys are exa re-run prior to expiry. Provys rights tremely excited by this challenging but
management software monitors all very important first step on the Afrirights and deadlines and prompts can continent, which they view as the
the station when a rights expiry is beginning of a new dimension for the
approaching, allowing them to fully whole Provys team. Modern technoloutilise the content within the validity gies are by their nature expensive, and
terms.
especially top of the range products,
"When selecting an appropriate and many broadcasters have to opersystem
for
our
organisation, ate within strict budgetary constraints,
paramount
amongst
our thus creating a number of difficulties
considerations was the ability of the when negotiating in a price sensitive
new system to grow along with our market. Provys are therefore delighted
own development objectives and at the to see that Azam TV have recognised
same pace. The potential to add new the superiority of their software and
channels both quickly and efficiently like the summit of the volcano, Kiliwas of critical importance. Therefore, manjaro, their choice has reflected the
we selected Provys as the system peak product on the market today.

SGO Presents Inspiring
Sessions At IBC 2015
S

GO is doing something a little
bit different this IBC. To engage
and indulge the creative senses, the
SGO team is hosting informative,
thought-provoking and compelling
sessions on their booth. Relevant for
all professionals, such as colourists,
compositors and editors creating
content for broadcast, commercials
and feature films, SGO has it covered
with a session to suit everyone.
Pertinent topics range from how
to succeed in a competitive post
market; focussing on opportunities for
small and medium-sized commercial
facilities; to the challenges of
delivering high production-value long-

form drama and documentaries; as
well as delving into the cutting-edge
workflows used in some of the world's
biggest blockbusters.
The future of post is the salient
theme threaded across a number
of subjects including emerging
technologies such as HFR, HDR and VR.
In addition, the very latest evolutions
of Mistika and Mamba FX are being
showcased on SGO's booth. Mistika is
a complete post-production platform,
seamlessly
integrating
colour
finishing, compositing and delivery.
Mamba FX is low cost, high power,
node-based compositing software for
Mac, Windows and Linux. Both are
resolution, colour-space and framerate independent. Mistika features
real-time performance, even at 4K 60P
and above.
Also new this IBC, SGO is partnering
with Canon to display its pioneering

advancements in HDR technology
with a state-of-the-art Mistika system
on Canon's stand. Mistika will drive
an end-to-end HDR-4K "Glass-toGlass"
colour-process
workflow
demonstration. "The Canon HDRMistika presentation is cutting-edge
and a great exhibit for technology
that supports this game-changing
technology of HDR, it is an exceptional
space to demonstrate a new colourfinishing process," SGO's Marketing
Strategies Manager Sofia Pensado
confirms.
Mistika empowers its users to
possess a competitive edge by
providing freedom from the limitations
of incumbent mass-produced post
systems. Its advanced toolset is agile
enough to deal with new industry
requirements as they happen. Latest
developments on show include leading
colour grading features to make the

most out of HDR images, linked to
the stylish Mistika Precision finishing
control surface. An entirely new media
management sub-system will be
launched too, along with new features
that allow transparent migration
between colour spaces.
SGO continues to develop Mistika
and Mamba FX with the guidance
and feedback of its much valued
customers who are experts in their
field and work on some of the world's
most
demanding
market-leading
productions. SGO also offers a unique
one-to-one bespoke support service
on an ever-evolving, business-building
basis.
SGO's Director of Global Sales &
Operations Geoff Mills states: "Mistika
is the only true differentiator that
enables its users to stand out from
the crowd by allowing them access to
incredible opportunities created by
innovation and stunning performance.
What we are doing at IBC this year,
gives industry professionals a chance
to see how investing in SGO's futureproof technology brings immense
value, by providing a huge competitive
advantage."

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