In Broadcast - October 2015 - 53


53

www.inbroadcast.com | Vol: 5 - Issue 10 | October 2015

InMedia

Encoding & Transcoding cont'd...
This allows Appear TV's solution to
streamline the operational efficiency
and maintain the high video quality
essential for linear TV throughout the
broadcast chain.
"In
contribution
applications,
speed and high-quality video are key
elements of a successful broadcast,"
says Carl Walter Holst, CEO, Appear
TV. "Our new solution eliminates
the need to have separate hardware
devices to decode and then re-encode
contribution feeds for redistribution,
maintaining the highest video quality
possible. Removing this step not
only helps to speed up the process, it
significantly reduces operational costs,
and adds additional safeguards against
piracy, as the feed is kept compressed
in the IP domain and not decoded to
baseband."
Back at IBC, Harmonic showcased
"game-changing solutions". These
include the new Electra X advanced
media processor family, a fully
converged platform for channel
origination and delivery of SD, HD
and Ultra HD (UHD)/4K content to any
consumption platform, and the new
Spectrum X advanced media server
system, which eases the transition to

IP broadcast workflows by integrating
SDI and IP I/O on the same chassis.
"We are showing a range of
innovative video solutions designed
to help broadcasters and service
providers unleash the full potential of
their SD, HD and Ultra HD content with
the industry's most flexible mediaover-IP architecture," said Peter
Alexander, Chief Marketing Officer at
Harmonic. "From IP playout to fully
virtualised UHD media processing
workflows, we will demonstrate how
customers can create, deliver and
monetise amazing video experiences
with unprecedented agility and
cost efficiency by leveraging our
video processing, virtualised video
infrastructure and channel playout
solutions."
Cisco announced its new Virtual
Digital Content Manager (vDCM).
The vDCM is a suite of software
functions for the Cisco Virtualized
Video Processing (V2P) platform,
which enables video operators and
media companies for the first time to
virtualize video processing operations
for main screen, live TV.
Yvette Kanouff, Senior Vice President
and General Manager, Service Provider

Video Software and Solutions, Cisco
stated: "The Cisco vDCM provides our
customers the operational efficiency
and flexibility of virtualised software
to support broadcast quality video
delivery to main screen TVs, while also
taking one more major step towards
our ultimate goals of the complete
virtualisation of today's video headend
operations."
Elemental Technologies featured its
flexible and scalable video solutions in
turnkey, virtualised and cloud-based
deployments at the RAI. The company
also demonstrated integration with
numerous industry partners on the
show floor, including Akamai, Amazon
Web Services, Google Widevine, GPAC,
Intel, IRT, Nokia, Ooyala, Philips, Red
Bull Media House, Samsung, Sony,
Spideo, Technicolor and VideoStitch.
"Software-defined video is the
disruptive technology moving media
delivery to future-facing applications

Appear TV offers high quality hardware
encoders/transcoders for broadcast

that leverage HEVC, 4K and cloudbased architectures," said Keith
Wymbs, CMO at Elemental. "At the
same time, our flexible software
solutions are rapidly enabling added
value and enriched experiences with
high frame rate, high dynamic range
and virtual reality video."
In related news, Amazon Web
Services confirmed at IBC that Amazon
has reached an agreement to acquire
Elemental Technologies. "Elemental
shares Amazon's passion for invention
and putting the customer first," said
Andy Jassy, Senior Vice President of
Amazon Web Services. "Together,
we'll collaborate on deeper technology
integrations and new infrastructure
offerings, so that media and
entertainment companies can evolve
their hybrid and cloud models as they
continue to innovate their services for
viewers."
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