In Broadcast - February 2016 - 57


57

www.inbroadcast.com | Vol: 6 - Issue 2 | February 2016

InForm

Surrounded By Sports

cont'd...

presents images in high resolution
to the audience at every corner of
the arena, and electronic access
control, that allows visitors to enter
through electronic turnstiles, as well
as the ability for visitors to pay with a
Knapp card, a smart card which takes
payments and replaces cash, cutting
down the queues throughout the
venue.

located in the NFL Draft Town, a
number of Gear VR headsets will be
offered out to users, loaded with an
application that offers unique insight
into the life of an NFL player. From
stepping foot on the pitch, to pre-game
prep and the height of NFL stardom,
scoring a touchdown, fans will be
able to experience it from a unique
perspective, all thanks to VR.
There are streams of innovation
going on from a virtual reality
perspective across all different sectors
related to sports, including gaming,
in particular EA Games. The CEO of
the company in question previously
expressed interest in how people
consume VR, captured by the idea
of the marketing tagline 'It's in the
game', Andrew Wilson has said that
he's pushing his team to explore the
idea of VR in gaming either via a
headset or a hologram in a players
front room. As the second largest
video game publisher in the world and
the label owning the iconic FIFA series,
it's exciting to imagine what this could
mean to gaming, sports, and a number
of other industries.

A Stadium Near You
As gaming companies combat the
changing technology landscape to
enhance their offering, Wembley
stadium has started to deploy
technologies inside the arena which
will build on the overall experience for
the viewer. During the FA Cup Final in
May, select groups in the boxes within
the stadium were able to call up multiangle plays on tablets, within a minute
of it taking place on the pitch.
Added extras such as access to
contactless payments and ordering
snacks from their mobiles meant that
the control was put in their hands, the
experience was completely tailored
to what they needed, an experience
crafted by them and not bound by bad
timing, queues or a distorted view of
the grounds.
In Germany, the Veltins-Arena is
said to be an incredible display of
mass-entertainment technology. The
multi-purpose stadium sells itself as
the 'most modern venue in Europe',
and is home to a range of the latest
technology. This includes a video cube,
which floats in the centre circle, and

Showtime again!

InShow
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- On Your Stand

Closer To The Action
It's not only about creating new
fan experiences through futuristic
VR technologies and state-of-the-art
arenas. Sports organisations are also
bringing their audiences closer to
the action through initiatives like the
F1® Connectivity Innovation Prize. It
aims to not only spur technological
advancement in the sport but also
to engage with F1® enthusiasts and
the technology community in a new
way. F1® teams are also increasingly
harnessing social media platforms to
create a sense of togetherness with
their fans, and taking engagement to
new heights.
The Mercedes AMG Petronas F1®
team - recently confirmed as the 2015
Constructors' Championship winners -
is a great example of this.
To celebrate Mercedes' success, we
worked with the team to invite fans
to share their messages and pictures
on Twitter and Facebook, which were
shown on a high-definition social
media display in the team's garage.
The huge displays that stretch the
length of both sides of the garage at
every Grand Prix, showed messages
from fans the world over at the Austin
Grand Prix, congratulating the team on
their brilliant season.
The numbers speak for themselves:
with 210 million mentions for the

hashtag #wonmoretime, it is evident
that Mercedes' fans relished the
opportunity to engage with the team in
this way.
And the team loved it too. Nico
Rosberg summed up their feelings
well, saying: "Using this technology
is a great way for everyone - drivers,
team and fans - to celebrate the
championship together. I'm very
grateful for the enormous backing
we get from our fans and I can't
get enough of the messages in the
garage!"
Transforming Sport
It's evident that at the heart of many
of these technologies is the ambition
to elevate the fan experience, and
what more and more companies are
realising is that this often lends itself
to a greater need for digital interaction
between fans and their team.
While not all stadiums will have
the resources to outfit themselves in
incredible technology, the benefits
of creating an environment - in the
real world, virtual world or social
media - to connect the individual and
the team, the sport and the loyal fan
base, should not be taken for granted.
The question is, which medium and
more specifically sports organisation,
will be the first to truly crack these
technologies and to transform their
field as they know it?
While delivering sport to fans all over
the world was once a tale of one man
and a television, or one fan and the
pitch, the chance to become immersed
into the wondrous world of sport is
greater than ever, and is surely set to
create a fan experience more inclusive,
adrenaline-filled and powerful than
ever imagined.

At CABSAT 2016 InBroadcast will also offer a bespoke EXPO package service.
Shooting in High Definition format, we are offering an exclusive
package on your stand for intro, meeting,
interview & filming opportunity.
Steven Preston (our editor) & Interviewer will be
present and all recordings will be forwarded to
clients to keep and to utilise at their own
discretion.

If this is of interest, please let us know
at your earliest convenience.
Contact The Media Team:
Tel: +44 (0)28 9061 0420
or Email: phillip@inbroadcast.com
http://www.inbroadcast.com https://youtu.be/3HHyZyFLlj8?list=PL89rjdyuJg4dMluLjEiQbXY5SEGnLuVbY http://www.cabsat.com/welcome
Table of Contents for the Digital Edition of In Broadcast - February 2016
