In Broadcast - CABSAT 2015 - 16
16 www.inbroadcast.com | CABSAT InShow Guide | 10-12 March 2015 Discover the future of VoD planning with CreateCtrl Improve your business workflows with broadcast management solutions designed to monetise your premium content... By Wael Yasin, Head of Sales T he big changeover is expected for 2015 - the average number of hours watched per week through OTT services is expected to double the consumption of linear TV. Most broadcast organisations are already expanding their businesses towards online content, and many new providers of non-linear TV are entering the market at the same time. Both share the goal of attracting audiences and ranking competitively. Viewers prefer intuitive VoD platforms that allow easy retrieval of movies and series, with comprehensive information, such as synopses and actor summaries. Good fitting recommendations increase user acceptance, along with rising take rate and revenue. Key to a performing platform is a well organised content database, that intuitively manages all media related information, and seamlessly integrates into the operational environment. CreateCtrl's Media Applications Suite 7 provides answers for all content related requirements, addressing OTT service providers and broadcast organisations. Contract and License Management ContentExplorer is the core application of the Media Applications Suite 7. It smoothly handles the content acquisition process, and manages all types of contracts. Related license rights are visible at a glance and give information about title availabilities, hold-backs, and pricings. Managing the rights ensures during the programme planning process, that only titles with valid licenses are scheduled. Material and Content Management Once the content is acquired, titles are enriched with descriptive metadata information. ContentExplorer allows production related annotations, information about involved persons, and box office figures. In addition, material such as covers, artworks, or trailers are attached to the data sets. As soon as the video asset and related metadata are available, it is ready to be scheduled. VoD Planning Crucial for the success of on demand platforms is a varied promotion of titles, depending on user interaction, but also considering sales aspects, like minimum guarantees of licenses. The web application VodCtrl 2 provides access to available licenses and permits parallel planning, across different VoD repositories. Reporting CreateCtrl's broadcast management system automatically generates customised reports to extract data from the database, as per individual needs. Whether it's take rates or information about availabilities, all requested data is just a button click away, and ensures accurate accounting, based on reliable figures. Workflow Automation Monetisation of content begins with the increase of operational efficiency. Media Applications Suite 7 helps in automating manual repetitive work, and in enhancing the inter-divisional communication e.g. between Contracts and Content departments. Rather than analysing flat lists, the database driven ContentExplorer provides always a current overview of the content, based on individual search & filter criteria. CreateCtrl's Media Applications Suite 7 provides answers for all content related requirements