Nxt Manchester — Jan./Feb. 2009 - (Page 16)

Digital publishing will save you money and remain cutting-edge. In 2009, slash printing costs while targeting a more precise readership. Good ideas are rarely hard to come by. You and your competitors have them all the time. Great ideas die in a recession due to budget constraints. Yet, this is just where digital publishing outshines traditional methods. Here are three simple ways digital publishing projects will save you money. Digital publishing: Marcus Grimm Marketing Director E: mgrimm@nxtbookmedia.com MEDIA Do More With Less publications by e-mail, you can track readership. You can literally see who is reading which article and how long they spend engaging with the editorial and advertising content. This helps you to target further efforts and, in turn, helps find leads. Most importantly, during lean times, your competitors are hesitant to experiment with new initiatives because new ideas are rarely cheap. However, launching a digital experiment is exponentially cheaper than trying one in print. In 2009, slash printing costs while targeting a more precise readership. You’ll have the advantage because you’ll figure out how to do way more than you imagined with way less money than traditional printing methods. During recessionary peri• Slashes printing costs. ods, savvy marketing conPaper is way more sultants are quick to say expensive than pixels that now is the time to do and print is oftentimes more and capitalize on wasted. In the US, for branding. This is because every three magazines weaker competitors will be that are printed only forced to spend less. Thus, one is read. Those there’s a great opportuunread magazines cost nity to take market share. a lot of money with little Except, that’s hard to do in return. when money’s tight, isn’t it? • Reduces distribution costs. Those magazines Of all the cool things about don’t show up magidigital publishing, perhaps cally and those two the coolest are these three unread magazines points: It’s a brand extenddon’t disappear magiing initiative that will save cally, either. you money and remain • Finds solid leads. By cutting-edge. sending out your digital m s Grim Marcu ‘‘ Nxtbook Stateside ‘‘

Table of Contents Feed for the Digital Edition of Nxt Manchester — Jan./Feb. 2009

Cover Contents Editor's Notes Nxt Challenge MediaCityUK 2009 - The Vision The Lowry Hotel Nxtbook Stateside Nxtbook Europe Colin's Spinning Jenny Puts Manchester on the New Media Map Personal Liability Shock in Store for Insolvent Directors Key Tips to Generate Web Site Revenue Economy: Business Rescue Taxman Drives a Hard Bargain on Travel Expenses Server-Hosting Sector Goes Green Don't Let the Credit Crunch Affect Your Health The Changing Face of Manchester Salford University Appoints MediaCity Director Century Turns Real Nxt News Events

Nxt Manchester — Jan./Feb. 2009

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