Nxt Manchester — Jan./Feb. 2009 - (Page 17)

To meet our customer’s needs, Nxtbook Media has created and launched an accessible version (Liberty) available to mobile phones and handheld devices. While retail stores are still closing and car manufactures are still in the red, we’re going to remain hopeful; perhaps 2009 will be the year of improvement. We, at Nxtbook Media, think so. That’s because we’ve developed a new way to attract readers. In times like these, we’re not going to implement the hedgehog effect (curling up into a ball, protect what we have and do not try anything new until the market improves). That’s because it causes a problem where your customers are struggling and probably spending less with you. We’ve found the best way to combat this is to look for new ways to get your product to market and to new audiences. We’re implementing this trend in the publishing industry. We’ve noticed readership pattern shifts over the last few years, and we’ve learned our customers not only want to receive content in print, but they also want specific content delivered to their computer and mobile devices. Oh, by the way, they want it now. Our readers are E: dfowler@nxtbookmedia.com hungry for knowledge and have little patience to wait for it to be delivered by the increase circulation and postal service. readership. To meet our customer’s needs, Nxtbook Media has created and launched an accessible version (Liberty) available to mobile phones and handheld devices. It’s been met with great success. This development has given publishers another bow in their quiver in order to deliver their content to readers. In addition to print, publishers can now offer their readers a version delivered to their PC or a version delivered to their mobile phone, which will What does this mean to publishers? More subscribers create an allure for advertisers. More advertisers mean new and increased revenue streams. Innovation—like Nxtbook Liberty—mean publishers now have new ways to make money. Try it on for size. If you want to view the Liberty version, please contact us and we will be happy to send it to your mobile and your computer. ‘‘ ‘‘ Nxtbook Europe Darren Fowler European Operations Director MEDIA er n Fowl Darre

Table of Contents Feed for the Digital Edition of Nxt Manchester — Jan./Feb. 2009

Cover Contents Editor's Notes Nxt Challenge MediaCityUK 2009 - The Vision The Lowry Hotel Nxtbook Stateside Nxtbook Europe Colin's Spinning Jenny Puts Manchester on the New Media Map Personal Liability Shock in Store for Insolvent Directors Key Tips to Generate Web Site Revenue Economy: Business Rescue Taxman Drives a Hard Bargain on Travel Expenses Server-Hosting Sector Goes Green Don't Let the Credit Crunch Affect Your Health The Changing Face of Manchester Salford University Appoints MediaCity Director Century Turns Real Nxt News Events

Nxt Manchester — Jan./Feb. 2009

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