Nxt Manchester — Jan./Feb. 2009 - (Page 22) Key Tips to Generate Web Site Revenue a good offer before anything else. Q: What about branding? A: A strong brand helps reassures first time online buyers and builds a relationship with them. Q: How do you capitalize on online search marketing? A: If you do not drive targeted traffic to you site then you are not going to sell. Use Pay Per Click, online advertising, e-mail marketing, search engine optimisation and natural online search techniques to maximize results. Techniques that use offline mediums, such as PR, are also useful. A: Your copy should be persuasive and straightforward. It should also contain the key words that you want search engines to list you under. Q: What if you’re afraid to sell? A: Entice readers with discounts, cross sell, customer testimonials, and special offers. Use all the weapons in your armoury to persuade the visitor that they should buy your product over the competition. Q: Is there any way to track buyer behaviour and sales? A: To direct your online resource more effectively use three points to win the business: 1) Make sure the checkout process is quick and easy, with no unnecessary forms or questions to answer. 2) Show a secure shopping online policy clearly and transparently and prominently that reassures buyers and uses symbols such as the secure padlock. 3) Set out a reassuring and straightforward returns policy with a physical address to contact you. PROFILE Vince Holt Creative Director 11OutOf10 In 2007 more than £260 billion worth of products and services were sold over the Web in the UK. That is an increase of over 30 percent on the previous year. Vince Holt, creative director of e-commerce agency, 11OutOf10 explains how businesses can expand their online potential even more. Q: How can you improve the impact of your home page? A: It is not just about branding. Display your deals of the week, recommendations and best Q: What is your seller’s list. Make it easy to uUnique selling point? A: You’re going to struggle navigate. Make it useable, attractive and enticing. if your product does not beat your rivals’ on one of the following: price, niche Q: What is the best way or differentiation. You need to structure copy?
Table of Contents Feed for the Digital Edition of Nxt Manchester — Jan./Feb. 2009 Cover Contents Editor's Notes Nxt Challenge MediaCityUK 2009 - The Vision The Lowry Hotel Nxtbook Stateside Nxtbook Europe Colin's Spinning Jenny Puts Manchester on the New Media Map Personal Liability Shock in Store for Insolvent Directors Key Tips to Generate Web Site Revenue Economy: Business Rescue Taxman Drives a Hard Bargain on Travel Expenses Server-Hosting Sector Goes Green Don't Let the Credit Crunch Affect Your Health The Changing Face of Manchester Salford University Appoints MediaCity Director Century Turns Real Nxt News Events Nxt Manchester — Jan./Feb. 2009 Nxt Manchester — Jan./Feb. 2009 - Cover (Page 1) Nxt Manchester — Jan./Feb. 2009 - Cover (Page 2) Nxt Manchester — Jan./Feb. 2009 - Contents (Page 3) Nxt Manchester — Jan./Feb. 2009 - Contents (Page 4) Nxt Manchester — Jan./Feb. 2009 - Editor's Notes (Page 5) Nxt Manchester — Jan./Feb. 2009 - Nxt Challenge (Page 6) Nxt Manchester — Jan./Feb. 2009 - Nxt Challenge (Page 7) Nxt Manchester — Jan./Feb. 2009 - MediaCityUK 2009 - The Vision (Page 8) Nxt Manchester — Jan./Feb. 2009 - MediaCityUK 2009 - The Vision (Page 9) Nxt Manchester — Jan./Feb. 2009 - The Lowry Hotel (Page 10) Nxt Manchester — Jan./Feb. 2009 - The Lowry Hotel (Page 11) Nxt Manchester — Jan./Feb. 2009 - The Lowry Hotel (Page 12) Nxt Manchester — Jan./Feb. 2009 - The Lowry Hotel (Page 13) Nxt Manchester — Jan./Feb. 2009 - The Lowry Hotel (Page 14) Nxt Manchester — Jan./Feb. 2009 - The Lowry Hotel (Page 15) Nxt Manchester — Jan./Feb. 2009 - Nxtbook Stateside (Page 16) Nxt Manchester — Jan./Feb. 2009 - Nxtbook Europe (Page 17) Nxt Manchester — Jan./Feb. 2009 - Colin's Spinning Jenny Puts Manchester on the New Media Map (Page 18) Nxt Manchester — Jan./Feb. 2009 - Colin's Spinning Jenny Puts Manchester on the New Media Map (Page 19) Nxt Manchester — Jan./Feb. 2009 - Personal Liability Shock in Store for Insolvent Directors (Page 20) Nxt Manchester — Jan./Feb. 2009 - Personal Liability Shock in Store for Insolvent Directors (Page 21) Nxt Manchester — Jan./Feb. 2009 - Key Tips to Generate Web Site Revenue (Page 22) Nxt Manchester — Jan./Feb. 2009 - Economy: Business Rescue (Page 23) Nxt Manchester — Jan./Feb. 2009 - Taxman Drives a Hard Bargain on Travel Expenses (Page 24) Nxt Manchester — Jan./Feb. 2009 - Taxman Drives a Hard Bargain on Travel Expenses (Page 25) Nxt Manchester — Jan./Feb. 2009 - Server-Hosting Sector Goes Green (Page 26) Nxt Manchester — Jan./Feb. 2009 - Don't Let the Credit Crunch Affect Your Health (Page 27) Nxt Manchester — Jan./Feb. 2009 - The Changing Face of Manchester (Page 28) Nxt Manchester — Jan./Feb. 2009 - The Changing Face of Manchester (Page 29) Nxt Manchester — Jan./Feb. 2009 - Salford University Appoints MediaCity Director (Page 30) Nxt Manchester — Jan./Feb. 2009 - Century Turns Real (Page 31) Nxt Manchester — Jan./Feb. 2009 - Nxt News (Page 32) Nxt Manchester — Jan./Feb. 2009 - Events (Page 33) Nxt Manchester — Jan./Feb. 2009 - Events (Page 34)
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