Branded 1

Industry News | branded Cocoon hatches brightbutton, a new product designer and supplier, launched Cocoon - a revolutionary new lens cleaner . Cocoon is unique - the first ever lens cleaner to wind up into a protective casing. Whether attached to a key ring, in a pocket or bag, Cocoon is a must-have for quick cleaning on the move. It cleans glasses, sunglasses, cameras, mobile phones, jewellery and more with its microfibre cloth - picking up everyday dust, dirt and grime with ease. It can be easily branded for daily awareness, with the microfibre cloth particularly impactful for revealing special promotional messages”. Nice balls Mitre has been supplying top quality match and training balls to elite teams, leagues and associations for decades. As a direct result of this association with professional sport, more and more companies have come to Mitre to supply branded promotional merchandise. The promotions industry has become more and more important to Mitre as interest in sport in general and football in particular has reached ever increasing levels. Today, their products are seen on both professional and grass roots pitches around the world. Many top brands have benefited, not only from association with the world’s most popular sports, but also through a partnership with a credible performance sports brand. The doctor will see you now Tomato Source Ltd, will be exhibiting a wide range of products at this years SMex 2009 exhibition at Wembley Stadium. Directors, Emma Beeson and Sophie Howes will also be conducting one-to-one ‘Sourcing Surgeries’ on their stand to help buyers identify the exact product that relays their message and projects the company or club’s ethos. Emma Beeson explains, “A Sourcing Surgery is about the Tomato Source team inspiring the buyer as well as giving practical, first hand help and advice on all aspects of sourcing promotional products. Buyers can pick our brains about anything related to sourcing, from the products themselves to branding, storage, distribution, compliance through to legislation and directives, insurance and testing (which is extremely important), to final delivery. They can also give us a full brief on their campaign, ensuring that we source a product that exactly fits their requirements, timescale and budget.” Rooney signs for Runcorn A Cheshire sportswear company has signed up Rooney to its team! No, not that Rooney! This is Gareth Rooney, who is the new IT manager for Sportswear International who manufacture uniform and sports clothing for schools and colleges throughout the country. Gareth, aged 27, is a lifelong Manchester United fan, but unfortunately no relation to his hero Wayne Rooney. “It’s an exciting transfer and I’m looking forward to playing my part in the team!” said Gareth. “Management even presented me with a personalised Manchester United shirt to welcome me,” he added. How cool Spearmark’s EZ-Freeze sports bottles are proving to be a huge hit with stockists (ROS of up to 21 per store per week) and consumers alike. The durable poly-carbonate bottles come complete with an integral non-toxic gel filled freezer stick that, when frozen, keeps drinks refreshingly chilled for up to four hours. Available in a variety of eye-catching designs and colours, there’s a style to suit every sporting thirst! A loyal toast! Tinbone launch the Club Toaster, one of the most innovative products to hit the football merchandise sector for many years. The toaster, in team colours, operates with the push of a button, and, using some mechanical tricks inside, the toast comes up with the club’s initials on both sides. Mark Bell, Merchandise Buyer at Chelsea FC, said “it’s great to add this product to our range. It’s a quality product that appeals to all fans, young and old. Stops them getting hungry too! “ www.brandedmagazine.com | branded 11 http://www.brandedmagazine.com

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