Branded 1

06 05 09 13 features SECURITY In this issue we take a brief look at some of the latest holographic security devices. STARTER FOR 10 Hazel Hebron tells us about the branded merchandise available to the fans at Newcastle United welcome Dear Reader, Welcome to the very first edition of BRANDED! Our aim is to bring you news of the very best brandable merchandise available today. In this issue we feature some of the very latest products in the marketplace and focus on what’s new and exciting at SMex 2009 – The Sports Merchandise Exhibition at Wembley Stadium on Monday March the 9th 2009. In this month’s edition we talk about the importance of brand protection using holograms and in this month’s “Starter for Ten”, we interview Hazel Hebron of Newcastle United F.C. about what she looks for in branded merchandise. OUR AIM IS TO bRINg YOU NEWS OF THE VERY bEST bRANDAbLE MERCHANDISE AVAILAbLE TODAY. NEW DEVELOPMENTS If it can be branded we try and feature it here. SMEx 2009 PREVIEW In this edition we look at this years SMex2009 event at Wembley Stadium. We hope that this new magazine will be helpful in sourcing those new products that you have been looking for and look forward to hearing from you in due course. With my warmest wishes © Thirty Forty Nine limited 2009 Publisher: John Allardice Editor: Stephen Wilson Art Director: Peter Rogers Advertisements & Marketing: liz Smith, Assistant to liz Smith: Steve Smith circulation & Subscriptions: Caroline Durkin. Editorial Advertising: Telephone +44 (0)20 7798 8500. bRANDED is published by Thirty Forty Nine limited, P O box 3049, london SW1V 3XG. Thirty Forty Nine limited assume no responsibility for the statements and opinions, whether attributed or otherwise published in bRANDED. No section of this publication can be reproduced, photocopied, recorded, stored or transmitted by any means whatsoever, without the expressed written permission of the publishers. All rights reserved. Subscription information: Telephone +44(0)20 7798 8500. Annual subscriptions: UK & Eire £17.50. Elsewhere £25. Single Copy £5. JohN AllARDicE PUblISHER www.brandedmagazine.com | branded 3 http://www.brandedmagazine.com

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Branded 1 Contents Starter for 10 Security New Developments SMEX 2009 Preview

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