Annual Review 2012 - (Page 30)

Our partnerships 2000 viet naM’s traM ChiM national parK beCaMe the 2000th wetlanD of international iMportanCe after our habitat restoration worK with CoCa-Cola We work with numerous businesses around the world, nationally and internationally. Here, we focus on a number of joint efforts at a global level. We’re grateful to all our partners, some of which have worked with us for many years. Together we’re making a real difference. The Coca-Cola Company: a transformative partnership Because water is fundamental to both of our organizations, WWF and The CocaCola Company have worked together for more than five years to conserve the planet’s freshwater resources, improve water and energy efficiency within Coca-Cola’s manufacturing operations, and promote sustainable agriculture. We’ve achieved successes around the world, including this year’s designation of Viet Nam’s Tram Chim National Park as the world’s 2000th Ramsar site (Wetland of International Importance) thanks to our habitat restoration work. In addition, we’ve partnered to support polar bear conservation: our Arctic Home campaign has reached millions of people and inspired more than US$1.8 million in donations. Procter & Gamble: reducing the impact of consumer goods Working with Procter & Gamble (P&G), the world’s largest consumer goods company, provides an opportunity to influence positive change on the ground, within the industry and throughout the company’s supply chain. Our partnership focuses on making forestry and palm oil sourcing more sustainable, evaluating renewable materials in products and packaging, procuring renewable energy and supporting on-the-ground conservation projects. As part of our partnership, P&G has engaged more closely with its suppliers, and recently set ambitious new fibre sourcing goals to enable a new level of commitment to forest certification. IKEA: transforming markets and changing behaviour WWF and IKEA have helped 45,000 farmers in India and Pakistan grow “Better Cotton” The WWF-IKEA partnership, which began 10 years ago, works to transform commodity markets, with a particular focus on responsible cotton production and forest management. It’s contributed directly to a massive increase in the forest areas that are now FSC-certified, particularly in Eastern Europe. We’ve also helped around 45,000 cotton farmers in Pakistan and India to grow “Better Cotton”, significantly reducing their water and chemical use and increasing their profit margins as a result. By creating sustainable business models that can be easily replicated in various markets, we aim to inspire others through action. Lafarge: new ambitions for the next decade Lafarge and WWF have been working in partnership for more than a decade on issues such as climate change, quarry rehabilitation and biodiversity, sustainable construction solutions, persistent pollutants, and water management and conservation. This year, Lafarge launched its Sustainability Ambitions 2020, its roadmap to make a net positive contribution to society, which includes new commitments on biodiversity, emissions, fossil fuel substitution and water stewardship. HSBC: meeting the water challenge In June 2012, HSBC launched the Water Programme, a five-year initiative to tackle water risks in river basins, bring safe water and improved sanitation to more than a million people, and raise awareness about the global water challenge. HSBC has long supported our freshwater conservation work, and WWF is a key partner in the programme. We’ll be working together to secure healthy flowing rivers in five priority areas – the Yangtze, Ganges, Mekong, Pantanal and African Rift Valley. WWF-INT Annual Review 2012 page 30 PLAY VIDEO

Table of Contents for the Digital Edition of Annual Review 2012

Annual Review 2012
Contents
Foreword from Yolanda Kakabadse
A message from Jim Leape
Campaigning
Kill the trade
Saving special places
Harmony with nature
Public sector partnerships
Corporate partnerships
Our donors
WWF International accounts 2012
WWF International directors
WWF International board of trustees 2012
The WWF Network

Annual Review 2012