University Business January 2018 - 11

years ago, I don't think it could have
been done because the technology
hadn't caught up with that type of
a learning environment. Now it has,
and a lot of that has been driven by
portable technology. Ten years ago,
the Google device was on their laptop, which was in their backpack, so
they'd wait and pull out the laptop
when they stopped somewhere and
then they would Google it. Now, if a
student needs some information, they
search it quickly, because the Google
device is in their hand.
All we're doing is what they're used
to all the time. You can't say to the
students, "In your real world you can
do everything, but when you come in
here, you have no access to technology." There are star professors who do
that, even around my campus. The
students tell me often that they'll
walk into a classroom and the professor has them turn off phones and
laptops and listen to a lecture.
We have to, as a higher education
facility, have "their technology"-
what they're used to-available to
them at all times. You can't say, "Put
your real world on hold for 50 minutes while I teach you something."
That's not realistic. You have to make
the technology available, and then allow it to flow with the discussion.
So teaching has to evolve along
with the technology?
Yes. I think this will be a hard concept
for instructors who have been teaching 20 or 30 years to do, because it
means that they're going to have to
learn a new way of teaching. In reality,
they're teaching a new type of student.
The smartphone is only 10 years old.
The average age for a student to have
a smartphone is probably in the early
age of middle school, which means
that during their middle school and
www.universitybusiness.com

With technology, I'd never say that
you're finished, because there's always
something better that comes along.
high school years, they've had that
answer right in front of them all the
time. That's the new generation of
students coming into college starting
next year and the year after, so you're
going to have to be able to cater to
them, and so you're going to have to
change the way you teach.
Can your classroom evolve as the
students do?
Yes. If a professor wants to teach in
it the "old-fashioned" way, they can
simply start the system and just put
up a PowerPoint slide. On the other
hand, if someone wants to have all the
content available all the time, then all
you do is turn everything else on.
Everything we're using meets
industry standards, so if a company
were to come out with a new version of a camera, we would just put
the new camera in. We don't have to
change the switcher. We don't have
to upgrade the signal processing, we
don't have to upgrade the projector or
anything like that.
Of course, with technology I'd
never say that you're finished, because
there's always something better that
comes along that maybe has a different type of connectivity, but we've focused on standardizing the connectivity with what has been adopted today.
Not everyone has your AV background. How can they keep up with
the rapidly changing technology?

It's a combination of things. Part of it
is staying up to date by going to trade
shows and seeing all the technology
on display in one place. If you're not
going to a show like UBTech, then
you're missing out.
If you say, "I'm going to go every
other year," conceptually that's an interesting idea, and I think that made
sense for trade shows in the 1990s
or in the early 2000s. But today, if
you are catering to a generation of
technologists or people who are using
technology, I think it's short-sighted
to think that you can get everything
by going to a show every two years.
Another part of it is reading the
right resources to help you understand what's changing in the industry,
because everything is changing so
quickly. It may be following the right
people on social media who are forward-thinking. It may mean following
the companies that are staying on the
leading edge of the technology.
I wouldn't rely on a single source at
any moment in time, because technology is a constantly moving target.
Tim Goral is senior editor of UB.
University Business welcomes
the insights and opinions of educators
and administrators on all topics. If you
would like to contribute a guest column,
please contact Tim Goral at tgoral@
promediagrp.com.

January 2018 | 11


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Table of Contents for the Digital Edition of University Business January 2018

University Business January 2018 - Cover1
University Business January 2018 - Cover2
University Business January 2018 - 1
University Business January 2018 - 2
University Business January 2018 - 3
University Business January 2018 - 4
University Business January 2018 - 5
University Business January 2018 - 6
University Business January 2018 - 7
University Business January 2018 - 8
University Business January 2018 - 9
University Business January 2018 - 10
University Business January 2018 - 11
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