University Business January 2018 - 21

INNOVATION

Two tech transfer
programs working well

Evolving tech transfer activity:
Success beyond revenue
Public universities are evolving their
technology transfer activities but must
take additional steps to address the
demands of the innovation economy,
according to a recent report from the
Association of Public and Land-grant
Universities.
The report, "Technology Transfer
Evolution: Driving Economic Prosperity," finds public research universities moving beyond a transactional,
revenue-driven approach to selling intellectual property for commercialization
purposes. It also calls for universities to
accelerate the transition to a model that
reflects broad engagement in economic
development.
Technology transfer offices should
develop deeper relationships with industry and other community partners,
the report says. Threats to budget and
resources create pressure to generate
revenue from licensing and innovation
activities, but university leaders must
recognize that successful economic
engagement should not be focused on
short-term income.
There must be "a longer-term view
of how transfer activity affects the institution," says James K. Woodell, APLU's
vice president for economic develop-

ment and community engagement.
The report identifies several
guideposts for colleges and universities aiming to evolve their technology transfer activities. Woodell says
universities should be moving "beyond
revenue as the sole metric" for success
in technology transfer.
This leaves an opportunity for these
offices to develop more relationships
with business and industry and entrepreneurs. "There are more benefits by
allowing tech transfer into relationship
development," Woodell adds.
Another report recommendation
is to better integrate and align tech
transfer with the broader economic
engagement efforts of universities. For
example, institutions pushing economic
development and engagement as a central mission component is new and has
led to confusion regarding the roles and
responsibilities of individuals and units
involved, including technology transfer
offices and related professionals. New
outreach duties often require coordination across multiple campuses, schools,
departments and units, which makes
collaboration and reporting a challenge.
Many tech transfer offices lack adequate
staff, training or resources necessary to

* University of Central Florida,
University of South Florida, University
of Florida and Florida High Tech
Corridor: Three universities and a
regional economic development
initiative support the development
of research, the workforce,
entrepreneurship and industry
innovation. This demonstrates
collaboration in creating regional
innovation and economic development
ecosystems, and how institutions can
align objectives with industry.
* Kansas State University: The
Knowledge Based Economic
Development program in Manhattan,
Kansas, was established by Kansas State
in 2008 to align the city's strategy for
economic development in a way that
capitalizes on the university's research
strengths and the area's growth
opportunities. This illustrates university
innovation management and economic
engagement across academic, civic and
private entities.
Source: "Technology Transfer Evolution:
Driving Economic Prosperity," Association
of Public and Land-grant Universities, 2017;
UBmag.me/aplureport

meet the expectations placed on them
in the context of economic engagement.
-Jason York

PEOPLE WATCH

Garnett Stokes

www.universitybusiness.com

Garnett Stokes will be the next president of The
University of New Mexico. She was one of the last
remaining leaders employed at University of Missouri since before the 2015 protests.
At Mizzou, she served as provost and executive
vice chancellor for academic affairs. Stokes
created the Office for Civil Rights and Title IX
during her tenure there. Prior to Mizzou, Stokes
worked at the University of Georgia and at Florida
State University.

Other people news:
* Tineke Battle, as Penn State's first assistant
vice provost for faculty affairs-human resources,
will work to streamline employee relations and
complex HR matters.
* Jay Clune will be the next president of Nicholls
State University (Louisiana).
* Brent Colburn has been named VP for communications and public affairs at Princeton.
-Steven Wyman-Blackburn

January 2018 | 21


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Table of Contents for the Digital Edition of University Business January 2018

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University Business January 2018 - 1
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