University Business January 2018 - 25

SPONSORED WEB SEMINAR DIGEST

MARK ARMSTRONG
Chief Strategy Officer
Campus Management Corp.

JENNIFER BEYER-LEFEVER
Vice President, Product Management
Campus Management Corp.

that can be the constituent-facing system for most of
what you do, and that it's something that's optimized
for communication and analytics. This is a relatively
straightforward process now because of our cloud
deployment with Microsoft, to take those back-end
systems and surface those transactions into the system of engagement.

You see truly integrated analytics that help not to just
identify what has happened, but also to predict and
scale your resources to make changes in the future.
It's important to us that we provide a rich selfservice tool. You should, as administrators of the
system, be able to deploy new content-new data
modules -very easily. You should also be able to integrate with existing solutions on campus. And you
should be able to display this back to the student and
your end users in a meaningful way and enable them
to take action where needed.
In terms of how you're choosing to deploy technology on campus, any time you make an investment, you need to measure the return on investment.
And as part of the solution, we will provide you with
these organizational insights. We show you who's using the system, which integrations are running. This
even goes deeper to be able to show data around
which web browsers people are using, which devices
they're hitting from, which parts of the system are being used more than others. So we'll provide you great
insight not only in terms of adoption, but about opportunities for expansion or deeper understandings.
We will also show you some insights around social.
You need the ability to understand what's happening
outside of your walls, what's happening outside of
the conversations that you're facilitating, what's going on and how people are responding to you. So an
integrative part of this solution is the social listening
piece, which gives you the ability to understand the
sentiment of what's being said about your institution,
to create a comprehensive, holistic picture of what
kinds of engagement and what levels of engagement
are happening with all of your constituents across
the university.
All of this work combined over the next year will
enable Campus Management to deliver the next generation engagement platform. We will continue to
keep the market updated on our progress through
quarterly updates and we encourage you to stay
tuned.

J.Beyer-LeFever: What I'm most excited about is that
this will be a solution that's deployed in the Microsoft Azure Cloud and can be leveraged as a service
platform, rather than being simply a place to hold
your data. It gives us the ability to take advantage
of the rich Azure platform services to ensure that
we are deploying a solution that addresses all these
mobile and strong integration components, leveraging things like machine learning, cognitive services
to help automate, and predicting what is happening
with your students. Because we can rely on Microsoft
to deliver that foundation, it enables us to stay true
to our core, to keep a laser focus on the needs of a
higher education institution.
Mark Armstrong: There are, of course, things that are
specific to higher education that our team focused
on to build and extend this engagement platform.
We want to make sure that our resources are focused
on what higher ed needs, rather than burning a lot
of time, energy and budget on research and development on basic functionality that we can get from
Microsoft.
J.Beyer-LeFever: We're thinking about this not just
from where the admissions solutions live, but also
being able to span across the student lifecycle in one
solution-revealing the important data, the relevant
information. As we create this system of engagement
around that relationship, we're also focused on being able to engage with students not just through
traditional channels like email and text, but engaging
with things like social listening, chat and other areas.

To watch this web seminar in its entirety, visit www.universitybusiness.com/ws110217


http://www.universitybusiness.com/ws110217

Table of Contents for the Digital Edition of University Business January 2018

University Business January 2018 - Cover1
University Business January 2018 - Cover2
University Business January 2018 - 1
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