University Business January 2018 - 3

SPONSORED CONTENT

Eileen Smith
Vice President, Marketing and Communications
Jenzabar

Top trends for meeting evolving
student success needs in 2018
Jenzabar offers tools and managed services that will drive
education leaders' decisions, budgets and strategic plans
What are some of the trends Jenzabar is seeing in higher
ed for 2018 and beyond?
There is a focus on fiscal responsibility. As we see
budgets tighten, business officers are going to be tasked
with being very responsible about the fiscal situation at
their institutions. This strategy aligns perfectly with the
Jenzabar ethos. Our solutions are affordable and focused
on making things more efficient. Another trend is the
increasing use of financial aid as a recruitment tool. We
recently had an executive forum, and one IT director at an
institution said that his president's mantra is financial aid
first and foremost during recruiting.
We will continue to see a focus on student success and
retention. Last year we rolled out the Jenzabar Internship
Program, which puts Jenzabar Foundation funds back into
our client community. We had 50 interns at 50 schools, and
paid each of them $6,000 to work on a project. Lastly, I see
growth next year in workforce development and continuing
education. We will see more adults going for additional
workforce training to keep them viable in the economy.
What trends are you seeing as institutions channel their
focus on student success?
Institutions are realizing that student success is not up to
one individual office. It is a campuswide initiative. Every
single office needs to be focused on this and understand
that students have a lot of choices now. If students don't
have a great experience, they can go someplace else, or
they can drop out. When everyone across campus gets on
board, led by the senior leadership team, student success
is much more attainable.
How are you seeing the C-Suite at colleges/universities
implement institutionwide strategies?
There are several ways we're working with our clients
on campuswide initiatives, one of which is with Jenzabar
One. The great thing about Jenzabar One is it provides
a completely customized approach to fit the needs of a

"We want to help our customers
use technology to propel
their institutions forward."
customer. At one institution, Jenzabar One is used for
financial aid, and at another institution it is used for our
Guided Pathways Solution. Our Cloud and Managed
Services are also great tools for fiscal responsibility. With
our Cloud Services, we can manage servers, databases or
an entire solution for a customer in a cost-effective and
efficient manner. IT really needs to be strategic and sit at
the C-Suite level. It needs to be a facilitator and a change
agent, instead of a person working on a server. We want
to help our customers use technology to propel their
institutions forward.
Amid budget cuts and growing pressure to increase
fundraising goals, how does Jenzabar Advancement
strengthen advancement initiatives for institutions?
Jenzabar Advancement has been significantly updated to
help institutions with their fundraising efforts.
I recently read about a trend that shows institutions
greatly increasing their typical fundraising goals,
particularly around capital campaigns of $100 million to
$150 million. There is more pressure on advancement
offices to bring in more donations. Tools like Jenzabar
Advancement help advancement offices with automation
processes, so that they can actually be out meeting with
donors instead of working on letters and reminders.

For more information, visit jenzabar.com/higher-education-solutions
View, comment, share this story online at UBmag.me/jenzabar2018


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Table of Contents for the Digital Edition of University Business January 2018

University Business January 2018 - Cover1
University Business January 2018 - Cover2
University Business January 2018 - 1
University Business January 2018 - 2
University Business January 2018 - 3
University Business January 2018 - 4
University Business January 2018 - 5
University Business January 2018 - 6
University Business January 2018 - 7
University Business January 2018 - 8
University Business January 2018 - 9
University Business January 2018 - 10
University Business January 2018 - 11
University Business January 2018 - 12
University Business January 2018 - 13
University Business January 2018 - 14
University Business January 2018 - 15
University Business January 2018 - 16
University Business January 2018 - 17
University Business January 2018 - 18
University Business January 2018 - 19
University Business January 2018 - 20
University Business January 2018 - 21
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University Business January 2018 - 24
University Business January 2018 - 25
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University Business January 2018 - 27
University Business January 2018 - 28
University Business January 2018 - 29
University Business January 2018 - 30
University Business January 2018 - 31
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University Business January 2018 - 33
University Business January 2018 - 34
University Business January 2018 - 35
University Business January 2018 - 36
University Business January 2018 - 37
University Business January 2018 - 38
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University Business January 2018 - 40
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University Business January 2018 - 50
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University Business January 2018 - Cover3
University Business January 2018 - Cover4
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