University Business January 2018 - 35

battening down the hatches on their own
campuses to help emerge from this challenging climate intact. This involves having a vision for strengthening the institution's foundation and agility in managing
new responsibilities and demands. Following are seven things higher ed search
leaders and administrators believe campus
administrators must do in the coming year
to get the job done.
1. Button up marketing and strategic
planning.
While tuition revenue has been top of
mind for administrators for two decades,
the situation has been exacerbated by the
perception among foreign students and
parents that the U.S. isn't as welcoming as
it was in the past, says Dennis Barden, senior partner at executive search firm Witt/
Kieffer. "This is having a deep impact
and it's showing up in job descriptions."
A greater number of institutions are seeking presidents with fairly significant international experience who can be more
involved in marketing their institutions
overseas, he adds.
Much of what's to come with administrator roles in 2018 is related to those and
other financial concerns, says Rod McDavis, former president of Ohio University.
"If you're a public institution, you'll be
concerned about the money you're getting
from the state," says McDavis, who is now
managing principal of AGB Search. "If
your school is private, you're concerned
about enrollment and retention. All of this
will determine if you have a stable budget."

For this reason, developing a three- to
five-year strategic plan is crucial. "This is
even more important in 2018 because of
the financial uncertainty," he says.
2. Trust in department heads for the
day-to-day.
Institutional leaders will continue to have
less time to manage day-to-day operations, so they need strong department directors who can manage functional areas
effectively and efficiently.
"Leaders are under pressure with so
many things coming at them now that
they don't have time to deal with all of
the business issues. Having solid departmental leaders frees them up to put out
fires and to deal with the press," says Josh
Reich, president of executive search firm
JDRQuest&CO.
Phil Goldstein, managing partner at
Next Generation Executive Search, sees
this in the changing role of the CIO.
"CIOs are being asked to think like
business and academic leaders now,"
Goldstein says.
3. Be prepared to diversify skill sets.
When boards are making executive-level
hires, they tend to be seeking specific
proven skills-including strong fundraising reputations. International recruiting experience and previous experience
applying strategic solutions to the challenges institutions are facing today are
a plus. More than ever, that may mean
looking outside of higher ed.
"There are some exceptional people

TREND WATCH

Lori Fulton, director
of institutional
effectiveness, Pacific
Northwest University
"In the beginning, I was
focused on developing
systems and processes to
capture and collect data
for analysis and reporting
purposes with the aim of
becoming the central source
for institutional data. Now,
I see that role becoming more
of a mentor and facilitator of
performance improvement-
helping others learn how
to effectively use their own
data."

Kathryn Jackson,
director of Career
Development Center,
Loyola University
Chicago
"My role has changed
significantly! The majority
of my energy is spent
developing staff to
encourage retention,
designing and executing
ways to collect data, and
continuously trying to
do more with relatively
unchanged resources to
better serve students. Finally,
in my 23 years of college
administration, there is no
longer a 'slow season'; even
summers are full."

"Leaders are under pressure with so many things
coming at them now that they don't have time to
deal with all of the business issues. Having solid
departmental leaders frees them up to put out fires
and to deal with the press."
-Josh Reich, JDRQuest&CO

UBmag.me/ahead
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January 2018 | 35


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Table of Contents for the Digital Edition of University Business January 2018

University Business January 2018 - Cover1
University Business January 2018 - Cover2
University Business January 2018 - 1
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