University Business January 2018 - 38

OUTLOOK 2018
TREND WATCH
C. Jeffery Knighton,
provost and vice
president for academic
affairs, Gordon State
College
"The biggest change is the
degree of ownership we
are expected to take for our
students' success. It is no
longer acceptable to say that
students were not collegeready. We must meet those
students where they are
and do all we can in terms
of programs and services to
ensure their success."

Elizabeth Johnson,
provost, Post University
"My role has changed to
include much more than
oversight of academic affairs.
I work across the university
on initiatives associated with
the business of education:
recruitment, marketing,
admissions, retention and
student engagement. In
the years ahead, I expect
to see a transformation in
student learning, driven
by digital technology and
a true understanding and
application of adult learning
theory."

Joyce Allen, dean of
enrollment services and
registrar, South Seattle
College
"I am being asked to
streamline practices to align
across the colleges in our
district in order to improve the
intra-district experience. The
pace of change initiatives is
quickening. Looking ahead, I
expect all levels of employees
being asked to step up to
greater levels of operational
responsibility and to exercise
increasing levels of personal
judgement."
38 | January 2018

"Campuses are going through an upheaval and
that impacts how we assess candidates. One word
that keeps coming up is 'bold.' Institutions are
looking for leaders who aren't afraid, who aren't
cowed by threats of no-confidence votes."
-Dennis Barden, Witt/Kieffer

$70 million facility in Camden will allow
students from each of the three institutions to share laboratories, equipment
and classrooms.
"We're going to see more of this sort of
collaboration as a consequence of higher
education's need to save money and yet
provide access and affordability for students," Haddon says.
The UB Outlook surveys also point
to more cross-campus collaboration to
come in the New Year. One reason may
be necessity: A significant number of respondents expect to be dealing with less
department personnel in 2018.
6. Keep students at the center.
Higher ed institutions are, of course, always focused on their core business of
serving students. Survey respondents selected that as an area getting even more
attention this year.
Seth Allen, vice president and dean of
admissions and financial aid at Pomona
College in California, is considering redeploying resources so they have a more
measureable impact on student success.
"University student bodies are less homogenized today than a generation ago,"
Allen says. "We can't proceed the same
way as in the past. Individuals need different kinds of support, so we'll be putting
more emphasis on how we deliver that."
Institutions should consider looking
at how resources have been allocated to
see if using them differently could have
a more measurable impact on those new
needs, he adds.

Reich says focusing on students will
also help institutions remain competitive.
He cites students' increasingly sophisticated expectations about housing and dining-which on some campuses has been
motivation for building recreational facilities with elaborate features such as water
slides and lazy rivers.
More universities are outsourcing auxiliary functions such as housing and food
service so that leaders can focus on what
they do best-education, adds Reich, who
specializes in recruiting nontraditional
candidates to higher ed positions.
"Whether they bring in outside companies to run some of these areas or hire
someone who excels at it, making sure departments are run by solid managers frees
up top leaders to address the new issues
we're seeing now," Reich says.
7. Be bold-and talented.
"Campuses are going through an upheaval
and that impacts how we assess candidates," says Barden.
"One word that keeps coming up is
'bold.' Institutions are looking for leaders who aren't afraid, who aren't cowed by
threats of no-confidence votes," he adds.
In Kosloff 's experience, "institutions
have long looked for presidents who walk
on water," she says. "Now they're asking us
to find leaders who walk on water and can
juggle a dozen balls at the same time."
Sandra Beckwith is a western New Yorkbased writer.
www.universitybusiness.com


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Table of Contents for the Digital Edition of University Business January 2018

University Business January 2018 - Cover1
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