University Business January 2018 - 50

SPONSORED WEB SEMINAR DIGEST

3 Business Admissions
Essentials to Strengthen
Your Reach and Impact
Prioritizing brand awareness, expanding the
applicant pool and minimizing administrative tasks
A University Business Web Seminar Digest * Originally presented on November 6, 2017
Your admissions tool options are expanding, and prospective students' expectations continue to rise. Yet
business admissions can still be simplified down to three essentials: prioritizing brand awareness, expanding your applicant pool and minimizing administrative tasks.
In this webcast, Bob Alig, Robert Ruiz and Ron Hyman talked through '3 Business Admissions Essentials
to Strengthen Your Reach and Impact.' They described how programs across the U.S. are benefiting from
BusinessCAS™, the Centralized Application Service (CAS™) for business programs, by:
* promoting their programs in a central graduate management education marketplace
* driving application completion through a streamlined interface and targeted, personalized communications to prospective applicants
* eliminating the burdens of manual tasks with a processing team that takes on scanning transcripts and
packaging application components
Ron Hyman: Liaison is currently processing over 2.2
million applications annually across more than 40
Centralized Application Services-in addition to BusinessCAS-to over 7,000 programs on 800 campuses.
We've learned a lot from working with this number
of institutions over the past 25-plus years. Another
important number is our 300 employees, over half of
whom are dedicated to customer support. The bottom line is that we are viewed as a trusted partner
when it comes to admissions and enrollment.
Our Centralized Application Service, or CAS, is
truly the cornerstone of our company, dedicated and
configured to serve the individual needs of educational disciplines and affinity groups. Because that
CAS is web-based, implementation is quick. Upgrade
and maintenance is all handled by a liaison at our
site, not yours.
A CAS will allow candidates and potential applicants to research and apply to one or many programs
using a single portal. Our roots are in working within
education for health services, but we have expanded
over the last several years to include other disciplines
such as business, engineering, professional science
and architecture.

What makes this platform so unique is that we
combine the software with a comprehensive set of
services. Our staff handles over three-quarters of a
million calls and emails per year. We also work with
the programs on different facets of the service, including how to configure the program within the
CAS, providing any ongoing support and helping
with sharing best practices that we learn from working with so many programs. Finally, we take as much
as the administrative work as possible away from the
admissions office-things like transcript verification,
scanning or document processing, collating documents, and so on.
We view the CAS as a win-win-win proposition-
good for applicants, for the institutions and for the
disciplines as a whole.
Bob Alig: One of the key challenges that each of you
face is how to develop, organize and communicate
an outreach strategy that reinforces your school's
brand. You also need to be thinking about who the
competition is today and who the competition will be
tomorrow, and positioning your programs with that
in mind is challenging.

View, comment, share this story online at UBmag.me/businesscas


http://www.universitybusiness.com/ws110617 http://www.UBmag.me/businesscas

Table of Contents for the Digital Edition of University Business January 2018

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