University Business January 2018 - 51

SPONSORED WEB SEMINAR DIGEST

RON HYMAN

BOB ALIG

Executive Director of
Association Partnerships

BusinessCAS
Strategic Consultant

Liaison International

Liaison International

ROBERT RUIZ
Vice President of
Strategic Enrollment
Liaison International

You're also trying to create a student-centered experience in terms of the admissions process itself. A
few months ago, my colleagues here at Liaison conducted a survey and determined that among the top
50 graduate management programs in the country,
nearly one-third took upward of three weeks to respond to prospective student requests for information. In this age of instant gratification, that kind of
a delay just doesn't work. Prospective students want
to feel a personal connection with the schools, and
responsiveness drives that.
The other thing you're probably thinking about is
how to develop your team-how to support them to
do the work that matters, and how you can use your
staff resources to connect with prospective students,
to engage them, to help them feel supported. When
I met Liaison 2 1/2 years ago as a part of my work
at GMAC, my aha moment was when I saw the operations team and the scanning of hundreds of thousands of applications. I saw the support service over
the phone lines. I saw the email responsiveness. I
saw GPAs being calculated. I saw backgrounds being
verified. All of those things were pieces of the application process that my team and I struggled with. I
found myself desperately wishing that I had known
about Liaison before.
We're here to help you to do your tough jobs better. We're here to help you be heard above the noise,
to connect with prospective students, to find the ideal candidates for your program, to better anticipate
what your competition might look like two or three
years from now. It's exactly these principles that have
formed the foundation for the creation and the rollout of BusinessCAS.
Robert Ruiz: BusinessCAS was created with a very
easy-to-use applicant portal, one that requires very

basic information to register. That's important because that data can then be shared with programs
for which applicants indicate an interest. You don't
need to wait until the application is completed or submitted; as soon as an individual expresses interest
in your program you'll have the ability to run your
normal nurture campaign and start the relationshipbuilding that is so important in the admission process.
BusinessCAS gives students the ability to review,
to compare and contrast, and to find the programs
that are most appealing. This also has a very important impact at the program level, as it helps ensure
that you get students who are a good fit. They understand the nuances, the rewards, the benefits and
the eligibility requirements, and are able to choose
accordingly.
The principle of a student-centered experience
is incredibly important to us because we wanted to
create an application that's easy to use, streamlined,
efficient and doesn't cause undue burden. We don't
want students to have to go to five or six different
websites. The experience is also optimized for mobile-the ability for students to apply on the go, from
wherever they are, is not a luxury, it is a necessity.
In the end, it's still outcomes that matter. We can
eliminate about 90 percent of your administrative
tasks-tasks that are high-touch, low-value. If we can
take review time or file-building time from eight days
to one and a half days, we've effectively given you
more time to review your applications. We're giving
you time back to do the important work, resulting in
69 percent reduction in time to decision. Your applicants will certainly like that. Your ability to get your
decision in the hands of your candidates earlier and
more promptly than your competitors can have big
dividends in enrollment and yield numbers.

To watch this web seminar in its entirety, visit www.universitybusiness.com/ws110617


http://www.universitybusiness.com/ws110617

Table of Contents for the Digital Edition of University Business January 2018

University Business January 2018 - Cover1
University Business January 2018 - Cover2
University Business January 2018 - 1
University Business January 2018 - 2
University Business January 2018 - 3
University Business January 2018 - 4
University Business January 2018 - 5
University Business January 2018 - 6
University Business January 2018 - 7
University Business January 2018 - 8
University Business January 2018 - 9
University Business January 2018 - 10
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University Business January 2018 - 14
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University Business January 2018 - Cover3
University Business January 2018 - Cover4
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http://www.nxtbook.com/nxtbooks/pmg/ub201406
http://www.nxtbook.com/nxtbooks/pmg/ub201406_AudioVisualSolutions
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http://www.nxtbook.com/nxtbooks/pmg/ub201401_FinancialServicesGuide
http://www.nxtbook.com/nxtbooks/pmg/ub201312
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http://www.nxtbook.com/nxtbooks/pmg/ub201301
http://www.nxtbook.com/nxtbooks/pmg/ub201301_FinancialServicesGuide
http://www.nxtbook.com/nxtbooks/pmg/ub1212
http://www.nxtbook.com/nxtbooks/pmg/ub1112
http://www.nxtbook.com/nxtbooks/pmg/ub1012
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http://www.nxtbook.com/nxtbooks/pmg/ub_cg12
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http://www.nxtbook.com/nxtbooks/pmg/ub1211
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