University Business May 2018 - 46

CAMPUSFINANCE GIFT LIFT
In just two years, Carrie Collins, chief
advancement officer of Philadelphia
College of Osteopathic Medicine, and
her team have almost doubled fundraising results. They got a big boost from an
alumni platform (created with iModules
Software) that capitalized on the college's
social media presence. Event registration, online giving and broadcast emails
are also handled by iModules. "We are

extremely cognizant of our costs to raise
dollars, and this contract allowed us to
consolidate our resources by using one
technology," says Collins.
#OneDaySJU, the annual online day
of giving for Saint Joseph's University,
also in Philadelphia, challenges alumni
to give a certain number of gifts, with
pledged money going to specific projects.
Donors can set up challenges, as well;

for example, one active challenge for the
2018 day was to get 100 parent donors
between 3:30 and 5 p.m. to release a special gift.
In 2017, #OneDaySJU raised more
than $290,000, at a cost of $20,000, spent
mainly on technology and marketing.
Tom Chaves, associate vice president
of advancement operations, targets each
alumni segment with projects matching

14 MORE practical and affordable ideas for institutional fundraising
1. Be succinct with messaging-
people are deluged with information
and solicitations.

8. Spend time with your CFO, providing
information about the fundraising
process and timeline.

2. Reconsider direct mail, which is seeing higher returns as more organizations
have cut back on it.

9. Keep up on news about local companies, corporations and foundations to
identify new prospects.

3. Engage current students through
career networking and mentoring to
keep them connected after graduation.
$ Works for: St. Joseph's University
in Philadelphia, which offers online and
in-person opportunities for alumni

10. Target couples who met at the
college, whose strong affinity makes
them good prospects. One idea is to
organize a Valentine's Day event for
these alumni.

4. Cultivate young alumni with
fundraisers planned on and promoted
through social media, email and Skype.
5. Create a personal web experience
that each visitor can relate to.

11. Collect contact information
from parents at move-in and during
parents' weekend.
$ Works for: Virginia State University, which has done an e-solicitation
already and may contact these parents
via direct mail as well

12. Use telephone fundraising
selectively-reaching donor segments
that have a home phone and may pick up
and talk to a student.
13. Organize alumni and donors
by location and by giving history to
guide major gift officers' visits in a
specific area.
$ Works for: Weber State University
in Utah, using an alumni mapping
feature provided by EverTrue
14. Showcase alumni success stories
to help find donor prospects (and recruit
students, too).
$ Works for: Reynolds Community
College in Richmond, Virginia, which
asks students and alumni to record
their stories for commercials and other
marketing materials

6. Make giving online as seamless
as possible; all online donor tools and
pages should be mobile friendly.
7. Consider restructuring the
advancement department.
$ Worked for: Philadelphia
College of Osteopathic Medicine,
which increased the number of individuals with prospect portfolios, and
reworked positions to add frontline
fundraising responsibilities

46 | May 2018

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