University Business October 2017 - 17

SPONSORED WEB SEMINAR DIGEST

CHRIS TRUDELL
GuidebookEDU

It is critical that whatever problem we are trying to
solve, whatever information we're trying to disseminate, is also accessible in a mobile environment.
Chris Trudell: How did the University of Washington
come to create a mobile campus tour?
Tonya Namura: There are a lot of factors that go into
the decision to attend a school, but the final decision often comes down to emotions. That emotional
decision often happens when somebody steps on
campus and they later say, "I just knew. I felt like
this was somewhere I should be." We needed to offer people a way to get that experience even if they
couldn't step foot on campus.
Chris Trudell: What was your approach to delivering
the platform?
Tonya Namura: We tapped into our local talent-we
rounded up a couple of drama students who also
happened to work at our front desk. We wrote stories, did a ton of interviews and culled all of the
information. We wrote a script for them just as a
guideline, because we wanted it to sound like they
were talking to each other. It took a little longer than
we anticipated to get all of that collected and edited
down and put together, and it took a few cuts and a
lot of revision. But it was well worth it to make sure
we had something we felt good about.
Chris Trudell: Was it intuitive to build the content?
Tonya Namura: Certainly. That was a major consideration with whatever product we were going to

TONYA NAMURA
Public Information Specialist
University of Washington

choose. We wanted to be able to do a lot of the work
ourselves, and to do changes ourselves, not only because we didn't want to have to pay somebody to do
it, but because if there was something to change, we
wanted the ability to change it here right away. Once
we did the offline production-the photo selection,
the audio, the writing-it was super easy to get it online and get it all put together.
Chris Trudell: Could you speak to what the platform
means to your department?
Tonya Namura: This has been a success for us. We're
seeing activity on the mobile app. We're seeing activity in places that are not on campus-as far away as
China, Hawaii, Portland, San Francisco. We know that
we're achieving our goals, and that means that we are
reaching the people we want to reach, both on campus and off. It also helps boost the overall impression
that people have of our office, and of the University of
Washington. This is the mobile/digital age. If you don't
have mobile/digital technology, sometimes that leaves
an undesired impression with your audience. We are
excited to say, "Yes, we have an app for that."
Chris Trudell: Can you provide a final recommendation
for creating a self-guided mobile tour?
Tonya Namura: The biggest recommendation I have
is to think about the student stories. Think about why
you want this mobile application and what messages
you want to convey. Then think about the authenticity
in that. Students know when they're being pitched to.
Always roll back to that authentic student experience
and what that means for your campus.

To watch this web seminar in its entirety, visit www.universitybusiness.com/ws081017


http://www.universitybusiness.com/ws081017

Table of Contents for the Digital Edition of University Business October 2017

University Business October 2017 - Cover1
University Business October 2017 - Cover2
University Business October 2017 - 1
University Business October 2017 - 2
University Business October 2017 - 3
University Business October 2017 - 4
University Business October 2017 - 5
University Business October 2017 - 6
University Business October 2017 - 7
University Business October 2017 - 8
University Business October 2017 - 9
University Business October 2017 - 10
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University Business October 2017 - 14
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University Business October 2017 - 17
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University Business October 2017 - Cover3
University Business October 2017 - Cover4
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