| The Shopper Experience |
Benefits |
| Thumbnail Issue |
Easily place catalog on your site for people to see. |
| Bookmarks |
Easy to save products to show others. |
| Page Notes |
Easy to write notes for “wish lists.” |
| Single Page View |
Reduces the need for zoom. |
| Word Search |
Quickly find products you’re looking for. |
| Save for offline viewing |
Browse when you’re not online. |
| Send to friend email |
Send “wish lists” to others. |
| The Publisher Possibilities |
|
| Use the toolbar, gatefolds, bellybands, inserts or flash videos to call out specials or coupons. |
Drive sales to the products you wish! |
| The Results |
|
| With traditional catalogs, the only measurable metrics are sales dollars. Digital catalogs offer you the ability to view how customers react to every aspect of your catalog. What they viewed, what they didn’t. What they shared and what they bought. |
No more guesswork! Know exactly what customers are choosing and why! |
| The Standard Features |
|
| Hyperlinks |
Jump to predetermined websites or your own e-commerce portal. |
| Audio |
Include product information |
| Video |
Demonstrate products in action |
| Printing |
Consumers can print their own, saving their time and publishers’ money |
| Mouse Scroll |
Easy navigation online |
| Page Turning |
Replicates “in home” experience. |
| Zoom |
Easily view products and information. |
