Nxttext
Turning Your Offline World… On!
In 2006, more than 158 billion text messages were sent in the US – more than a 95% increase over 2005! With Nxttext, publishers can leverage this emerging technology for the benefit of their brand, their readers and their advertisers.
Nxtbook Media is the first company in the United States to offer a branded text messaging service to the magazine industry. The Nxttext service gives publishers an immediate in-road to an industry that was estimated to be more than fifteen billion dollars in the last year alone!
How does it work?
1) Publishers on the Nxttext platform insert a short promotional text messaging code on the printed material. Publishers can offer readers anything:
- Bonus content that doesn’t fit in the print edition.
- Promotional messages
- Coupons
- Rebate forms
- Rich media samples – audio & video
2) Readers send a text message with the proper code to the appropriate phone number.
3) Bonus content is automatically delivered to two locations: an online Nxttext portal, where users aggregate saved content and to the e-mail address registered by the user. This dual-prong approach ensures that the user receives the content they’re looking for.
Nxttext extends your brand!
Readers of your print become users of your brand. Advertisers achieve tangible results – click-throughs for the print world!
Escape the tyranny of space restrictions – overflow content directly to the Web!
Value to Publishers:
- Drive traffic directly to Publishers’ Website
- Add Impulse Subscribers – simply by sending a TXT MSG!
- Monetize content by offering advertisers text messaging opportunities.
- Offer paid premium content to readers
- Increase number of subscribers by reaching and connecting with “pass-along” readers
Revenue for Publishers:
- CPS (Cost Per SMS) anywhere between $1 and $5
- CPL (Cost Per Lead paid by advertiser) anywhere between $5 and $25
- Sponsorship ad placement in bonus content
- Streaming Video files
- Paid premium content to readers $0.25 to $1.99 per article
- New subscription sales (conversion) via the “pass-along” readers
