| Features |
Benefit |
| The Reader Experience |
|
| Thumbnail Issue With Animation on Website |
Increase clicks to digital edition. |
| Bookmarks |
Save material for future reference. |
| Page Notes |
Add your own thoughts for future learning. |
| Single/Double Page View |
View content in best format. |
| Word Search |
Quickly find what you're seeking. |
| Single and Multi-Page Printing |
Allows for offline usage and viewing. |
| Save for offline viewing |
Read at your convenience. |
| Send to friend email |
Increase readership. Track pass-along with real details. |
| Hyperlinks |
Stop telling people to go to websites. Start taking them there. |
| Email links |
Stop telling people to write you. Instead, open their e-mail browser for them. |
| Zoom |
View pages in easy to read format. |
| Mouse Scroll |
Easy navigation across document. |
| Page Turning |
Replicate the reading experience online. |
| Business Reply Cards |
Rather than relying on reader to complete and mail BRC's, online forms allow for instant response. |
| Permalinks |
Allow readers to easily copy and paste links from relevant pages of content to blogs or forums. |
| The Selling Opportunities |
|
| Toolbar Ads/Sponsors |
Offer advertisers premium space unavailable in printed products. |
| Flash Ad |
Entertain readers in a whole new way. |
| Use audio and video. |
Allow advertisers to go beyond print and/or repurpose television and radio spots. |
| Gravicon Surveys |
Flash surveys allow advertisers to conduct polls, surveys or give-aways from within their advertisement. |
| The Tracking |
|
| With traditional publications, the only measurable metric is circulation. Digital travel collateral offers you the ability to view how readers react to every aspect of your publication. |
No more guesswork – develop the content the data proves your readers crave. |
