SGIA Journal September/October 2013 - (Page 35)

Specialty Graphic Imaging Association 2013 Market Trends & Product Specialties Report The 2013 SGIA Market Trends & Product Specialties Survey was conducted between June 4 and June 28, 2013. The data presented in this report is culled from the responses of 136 US sign and graphics producers. Companies in General Technology Mix Companies in the graphics and sign community primarily serve business-to-business customers. More than 85 percent of companies primarily serve these types of customers, while only 12 percent primarily serve business-to-consumer customers. Companies in this sector have a wide reach. In fact, more than 50 percent reported serving customers nationally, and nearly a quarter serve international accounts. The influence of digital printing technology is strong in this sector, and more than 68 percent of companies classified themselves as “entirely digital” or “multi-technology, but mostly digital,” as compared to the 11 percent who classified themselves as “multitechnology, but mostly analog” or “entirely analog.” Digitally printed products are produced by 97 percent of sign and graphics producers; screen printed products are the second most commonly produced, at 53 percent, and litho/offset products at 26.7 percent. Other imaging technologies are also used. While the annual revenue of companies in the sign and graphics community varies widely, nearly 50 percent of companies have annual revenue of between $250,000 and $5 million. The median annual revenue of a company in this sector is $2,602,500. d e a c b (a) Entirely digital 36.3% (b) Multi-technology, but mostly digital 31.9% (c) Multi-technology with no single process dominating 20.7% (d) Multi-technology, but mostly analog 8.1% (e) Entirely analog 3.0% Processes Used to Image Products Digital printing The influence of digital printing technology is strong in this sector, and more than 68 percent of companies classified themselves as “entirely digital” or “multi-technology, but mostly digital.” 97.0% Screen printing 53.3% Litho/offset 26.7% Dynamic signage 14.8% Pad printing 11.9% Flexo Gravure 97.0% Visit SGIA at SGIA.org 53.5% 26.7% 9.6% 1.5% 14.8% 11.9% SGIA Journal ■ September/October 2013 | 35 http://www.SGIA.org

Table of Contents for the Digital Edition of SGIA Journal September/October 2013

How to Sell in a Tough Economy
How One Fine-Art Photographer Created a Four-Story-Tall Print
December 1, 2013 Training Deadline Approaches
Affordable Care Act — What is New and What is Happening
Reducing Inkjet Ink Usage
Want Your Graphics to Look Great and Last? Start with Surface Preparation and Cleaning
2013 Market Trends & Product Specialties Report
Digital Ceramic Printing Continues to Cast a New Business Model for Output Providers
How to Hire and Retain a Sales Champion
Going Grand: Does It Make Sense for Your Business?
Flames Made Easy with Knifeless Tape
The Edge is Near: Innovations in Fabric Finishing
SGIA Expo Sponsors Lead the Industry Charge to Orlando
The Innovation of an Art Form: A History of Screen Printing
In Many Specialty Graphics Shops, Old and New Technologies Sit Side by Side
SGIA Helps Making Shipping Easier with YRC
New Products
Specialty Imaging Shines at the 2013 SGIA Expo

SGIA Journal September/October 2013