SGIA Journal November/December 2013 - (Page 11)

A Time for Leadership: A Survival Guide for the 21st Century The continuing uncertainty around the present state of the economy and the extensive impact it's having is a subject on every person's mind today. On the one hand, we appear to have hit bottom, and the economy is slowly recovering, but slowly. Unemployment is still high, our government continues to run massive deficits, companies are afraid to invest, and in the latest Gallup poll, it was reported that seven out of 10 surveyed workers are either "checked out" or actively disengaged. The 1980s and 1990s were truly the golden years for most businesses. Growth was the order of the day, and opportunities for success were plentiful. Now, the golden years are clearly over. Businesses are still laying people off or not hiring, cutting back, and positioning themselves to survive. Today, the rules have clearly changed, and this is the biggest challenge for the 21st century. Unfortunately, most business leaders are preparing for the years ahead in the same way they prepared for the 80s and 90s, and these formerly successful strategies are destined to fail. In these difficult economic times, new approaches are required to succeed and prosper. Now more than ever, true, effective leadership is the key to survival. A Vision for the Organization Essential to any successful organization is a powerful vision for its future. A powerful vision serves as a source of inspiration for the employees, unleashing their creativity, productivity and effectiveness. Visit SGIA at Without such a vision, work quickly becomes exactly that, work, sapping people of their natural aliveness and motivation, and leaving them feeling disempowered and resigned. No organization can be effective under such circumstances. What President Kennedy's vision of landing a man on the moon and returning him safely did for NASA is a classic example of such a vision's power. The circumstances for NASA in the early 1960s were certainly no better than those facing us today. At the time of Kennedy's famous pronouncement, NASA did not have the money, the rocketry, the materials, the computer technology, the manpower or anything else needed to accomplish his stated objective. Yet, the vision was so compelling that it mobilized thousands of people into action, and on July 20, 1969 the mission was accomplished. In an organizational setting, a vision for the organization is equally important, although it obviously does not have to be so grandiose. It should, however, include a statement of the organization's fundamental commitments and values; its commitments to its customers, to the quality of its work, to its employees and owners, and to the community in which it operates. Our view of a vision differs from most. We consider a vision to be a statement of what an organization will look like "someday." Not next year, not in five to 10 years, but what the organization will look like when all of the hopes and dreams of all of the stakeholders becomes a reality. A well-crafted vision is something to work Scott Hunter, Tai Aguirre, President, Unshackled VP-Business Leadership Development, Taico Incentive Company "Every strike any successful Essential to brings me closer to the next homepowerful organization is a run." - Babe vision for its future. A Ruth powerful vision serves as a source of inspiration for the employees, unleashing their creativity, productivity and effectiveness." SGIA Journal ■ November/December 2013 | 11

Table of Contents for the Digital Edition of SGIA Journal November/December 2013

How to Survey Your Print Customers
Nanography™ and Nanotechnology: A Primer
How to Select Your Next Wide-Format Printer, Part II
Determining & Nurturing Your Areas of Opportunity
UV LED Printing: Will Your Business Be Left Behind?
Making Big Decisions: Will Doing Nothing Destroy Your Business?
MIS: Is Your System Working For You or Against You?
Sustainability and Media
Standardization and Process Control in Wide-Format Printing: Why It Will Change Your Life (And Make Your Customer Happy)
Test the Water Before you Commit with SGIA's Digital Equipment Evaluations
How CorelDRAW® Can Help Transform Your Sign Shop
A Time for Leadership: A Survival Guide for the 21st Century
Extracting Lessons from SGIA’s 2013 Industry Data
New Products
UV LED Technology & the 2013 SGIA Expo
The Ins and Outs of Color Management
SGIA Bestows “Product of the Year” Designation on Top Entries at 2013 SGIA Expo

SGIA Journal November/December 2013