Avure Technologies - March 2018 - 1
PEER PRESSURE Consumer trends towards clean labels and safe food products fuel interest in high pressure processing t's a clean and simple conclusion: consumers are looking for clean labels and natural, simpler products. I According to research conducted in late 2017 by market research firm Nielsen, 93 percent of U.S. households have purchased a clean label product at grocery stores, and sales of products billed as simple, clean, sustainable and free of artificial ingredients are increasing while sales of conventional products are declining. Underscoring the future of such products, younger consumers in Generation X and Millennial age groups are more likely to purchase products labeled as clean. At the same time, consumers remain concerned about food safety and are willing to take action if they think food is compromised: a 2017 study commissioned by FoodLogiQ, found that if a brand that consumers like experiences a recall that causes sickness, nearly a quarter of them say they will never use the brand or visit the restaurant again. On the ground, food safety remains a real issue: according to the Centers for Disease 1