bake - February 2012 - (Page 34)
When it comes to charitable giving for your bakery, it’s not always about what you give, so much as it is to whom you give… and why.
get what you give
ADVERTISEMENT Well-thought-out charitable giving can be beneficial for all.
BY JOANIE SPENCER PHOTOGRAPHY TIMMY TRABON Businesses choose to support local charities and other
Costeaux Bakery provides wholegrain breads to local schools.
Community chest In Healdsburg, CA, Costeaux bakery has been a staple in the community for nearly 90 years. And part of the company’s philosophy is to give support to a community who has supported it throughout the years. Since 1923, the Seppi family has seen the Healdsburg
organizations for a multitude of reasons. Whether it’s for feel-good marketing, to publicly endorse a worthy cause, to support a community who has supported your business…or just for that trusty tax writeoff, charitable giving likely plays a distinct role in your bakery’s business plan or mission statement. And if it doesn’t…it should. As the old adage goes, you get what you give. This means that you should be sharing your success with the community — after all, your community most likely played a great part in creating that success. Now, this doesn’t mean that you should be donating to every charitable cause that comes into your bakery. In order to make sure your contribution is useful to the cause you support — and beneﬁcial to your bakery in some way — you need to approach it just as you would any other aspect of your business: with thought, appropriate intentions and strategy.
community as a critical component in the business’ success, and therefore, Costeaux sees itself as a critical component in the community. The vision for Costeaux — according to the bakery’s official vision statement — is “to build a world class bakery, known for its superior products and excellent service, while maintaining a family environment and commitment to the local community.” And this doesn’t mean that the bakery throws dollars and free product to every worthy cause in Healdsburg. General Manager William Seppi takes great care in choosing what kinds of programs Costeaux supports,
34 < FEB 2012 | bakemag.com
Table of Contents for the Digital Edition of bake - February 2012
bake - February 2012
Editor's Note - The Community Issue
Table of Contents
News Bites - Busken at Walmart
News Bites - Cakes on a Plane!
News Bites - Wedding Cake Stamp
News Bites - Introducing the Sugar Arts Institute
News Bites - Yext in Line
News Bites - Food Safety Progress
News Bites - Trans Fat Fight
News Bites - Cake Boss Creation
News Bites - Udi’s at Sundance
News Bites - Clabber Girl named Vendor of the Year
Management - The Buzz Stops Here: In the Mind of a Social Media Coach
Tax Tips - The Kids Are Alright
Labor Front - Internships: Educational, Not Economical
Legislation - A Bumpy Road for Truckers
Ingredients - Flour Begins to Settle
Engage your neighbors
Help is Within Reach
The Cottage Law Debate
Get What You Give
Crumbs Take the Cupcake
Tapping into Local Flavors
What's In a Name?
Cafe - Classically Simple Pastries
bake - February 2012